--- title: A Relaxed Dog Is the New Talking Point of a Video Game Expo description: Jon Bernthal was upstaged by his own dog at the E3 video game conference canonical: https://time.com/5603922/jon-bernthal-bam-bam-e3/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2019-06-11T15:17:33.000Z article:modified_time: 2026-04-13T07:59:10.501Z og:title: A Relaxed Dog Is the New Talking Point of a Video Game Expo og:description: Bam Bam Bernthal stole the show. og:url: https://time.com/5603922/jon-bernthal-bam-bam-e3/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3c48fdfed520ddf1/69894b1009208f1011413f67/doge3conference.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Bam Bam Ubisoft E3 og:type: article twitter:card: summary_large_image twitter:title: A Relaxed Dog Is the New Talking Point of a Video Game Expo twitter:description: Bam Bam Bernthal stole the show. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3c48fdfed520ddf1/69894b1009208f1011413f67/doge3conference.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # A Relaxed Dog Named Bam Bam Is the New Talking Point of the Big Video Game Expo by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Jun 11, 2019 3:17 PM UTC  Actor Jon Bernthal is joined by his dog Bam Bam on stage as he introduces "Ghost Recon Breakpoint" at the Ubisoft E3 press conference in Los Angeles on June 10, 2019. Actor Jon Bernthal is joined by his dog Bam Bam on stage as he introduces "Ghost Recon Breakpoint" at the Ubisoft E3 press conference in Los Angeles on June 10, 2019.Robyn Beck—AFP/Getty Images by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Jun 11, 2019 3:17 PM UTC When it comes to E3, the [video game](https://time.com/5455710/best-video-games-2018/) conference where companies like [Microsoft](https://time.com/5428163/bill-gates-microsoft-paul-allen-death/), Nintendo, Bethesda, and Ubisoft, unveil their upcoming titles, game makers like to make a splash. In the past, that has meant Steven Spielberg and James Cameron introducing the _Avatar_ game, Robin Williams demoing the game _Spore_, and Drake to introduce _FIFA 14_. This year, the biggest buzz wasn’t generated by a celebrity (although Keanu Reeves did make an appearance), but by a celebrity’s dog. Jon Bernthal, best known of his roles in [_The Punisher_](https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwiY2cro1OHiAhXqt1kKHf50BYYQFjAAegQIBRAB&url=https%3A%2F%2Ftime.com%2F4869454%2Fnetflix-punisher-trailer-comic-con-2017%2F&usg=AOvVaw2eXhUs9MlrQEbrGDnCv30V) and [_The Walking Dead_ ](https://time.com/5443439/walking-dead-rick-grimes-last-episode/)is starring in Ubisoft’s upcoming game, _Ghost Recon: Breakpoint_. To introduce the world to his character, Cole D. Walker, which [_Variety_ describes](https://variety.com/2019/gaming/news/ubisoft-jon-bernthal-dog-1203238696/) as “a man who runs by his own moral code”, Bernthal appeared on stage. “What’s going on, everybody?” Bernthal said. “Hey, I’m Jon. This is Bam Bam the dog.“ The dog quickly settled on the stage and then proceeded to immediately upstage Bernthal by just sitting there sweetly and just generally being a very good boy. Bam Bam, a blue pit bull who has [his own Instagram feed](https://www.instagram.com/bambambernthal/?hl=en), is one of Bernthal’s three rescue pups who make frequent appearances on Bernthal’s own Instagram feed. Bam Bam joined the family in 2017 (here’s[ a puppy pic](https://twitter.com/jonnybernthal/status/883002047548727296), for no good reason other than adorableness) and has been at Bernthal’s side ever since, even in [_Esquire_ cover shoots](https://www.esquire.com/entertainment/movies/a14443788/jon-bernthal-the-punisher-cover/) and on stage at E3. > [](https://twitter.com/jonnybernthal/status/883002047548727296) Based on the fan’s reaction to Bam Bam, hopefully next year every E3 celebrity will bring their dog. Or the celebrities can stay at home and dogs can run the video game press conference on their own. > [](https://twitter.com/LordBalvin/status/1138183492041359363) > [](https://twitter.com/IGN/status/1138183752247578625) > [](https://twitter.com/GeoffRieck/status/1138184201864245249) > [](https://twitter.com/MEruivel/status/1138185646218989568) > [](https://twitter.com/JNLewis/status/1138183851589668865) > [](https://twitter.com/MrPaulBae/status/1138190373514145792) > [](https://twitter.com/DetectiveX/status/1138183944023789570) > [](https://twitter.com/TheSaltPrince%5F/status/1138184049296588805) > [](https://twitter.com/omfgbooks/status/1138188152710021125) > [](https://twitter.com/SirenMika/status/1138183566595153922) > [](https://twitter.com/mortem%5Fcustos/status/1138184963222777856) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5603922/jon-bernthal-bam-bam-e3/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5603922/jon-bernthal-bam-bam-e3/"},"headline":"A Relaxed Dog Named Bam Bam Is the New Talking Point of the Big Video Game Expo","datePublished":"2019-06-11T15:17:33.000Z","dateModified":"2026-04-13T07:59:10.501Z","description":"Jon Bernthal was upstaged by his own dog at the E3 video game conference","url":"https://time.com/5603922/jon-bernthal-bam-bam-e3/","keywords":["Newsfeed","animals","Video Games","Viral News"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3c48fdfed520ddf1/69894b1009208f1011413f67/doge3conference.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3c48fdfed520ddf1/69894b1009208f1011413f67/doge3conference.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Bam Bam Ubisoft E3","caption":"Actor Jon Bernthal is joined by his dog Bam Bam on stage as he introduces \"Ghost Recon Breakpoint\",","creditText":"Robyn Beck—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5603922/jon-bernthal-bam-bam-e3/","name":"A Relaxed Dog Named Bam Bam Is the New Talking Point of the Big Video Game Expo"}}]}] ```