--- title: People Did Not Like This Chunky Milk Super Bowl Commercial description: If there was one thing that almost everyone watching Super Bowl 53 probably agreed on, it was that chunky milk was not their cup of tea. canonical: https://time.com/5520314/chunky-milk-super-bowl-commercial/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2019-02-04T19:38:58.000Z article:modified_time: 2023-12-13T01:04:07.000Z og:title: Mint Mobile Explains 'Chunky Style Milk Super Bowl Tactics og:description: That Super Bowl commercial did not go down smooth og:url: https://time.com/5520314/chunky-milk-super-bowl-commercial/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7f3421603e8cbb11/6989447722fb858539e27b68/screen-shot-2019-02-04-at-1.50.28-pm.png?branch=production&width=1125&quality=75&auto=webp&crop=16:9 og:image:width: 1125 og:image:height: 633 og:image:alt: Chunky-Milk-Super-Bowl-Commercial og:type: article twitter:card: summary_large_image twitter:title: Mint Mobile Explains 'Chunky Style Milk Super Bowl Tactics twitter:description: That Super Bowl commercial did not go down smooth twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7f3421603e8cbb11/6989447722fb858539e27b68/screen-shot-2019-02-04-at-1.50.28-pm.png?branch=production&width=1125&quality=75&auto=webp&crop=16:9 ---  # 'I Would Run It Again.' Mint Mobile Explains Its 'Chunky-Style Milk' Super Bowl Commercial Tactics > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: September 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=26c27664-f002-427b-b8b7-15cffb43b985&cr=time-nl-network-2026q3-v1) ## Video: These Are the Best Super Bowl 2019 Commercials [Watch (HLS stream): These Are the Best Super Bowl 2019 Commercials](https://cdn.jwplayer.com/manifests/IpM4qDrT.m3u8) (3:56)  _Published 2019-02-01. The main show at the 2019 Super Bowl will be on the field, with Tom Brady and the New England Patriots facing off against Jared Goff and his Los Angeles Rams_  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Updated: Dec 13, 2023 1:04 AM UTCPublished: Feb 4, 2019 7:38 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Updated: Dec 13, 2023 1:04 AM UTCPublished: Feb 4, 2019 7:38 PM UTC If there was one thing that almost everyone watching [Super Bowl 53](http://time.com/5519584/patriots-rams-super-bowl-wrap-up/) probably agreed on, it was that [chunky milk](http://time.com/5244870/milk-history-mark-kurlansky/) was not their cup of tea. After a [Mint Mobile](https://www.mintmobile.com) [commercial](http://time.com/5515400/best-super-bowl-commercials-2019/) aired in which a family was shown enjoying a carton of “chunky-style milk,” some viewers took to social media to express their distaste for the prospect of lumps in their liquid dairy products. In the ad, one potential Mint Mobile customer just can’t seem to wrap his head around the idea of a $20-a-month wireless internet deal. “It’s actually the third ad in a series that we’re calling, ‘That’s Not Right,'” Aron North, senior vice president of marketing and creative for Mint Mobile, told TIME. “Our first spot was around [finger dipping](https://www.youtube.com/watch?v=uLKep57BBK4), the second spot was around [carpeted showers](https://www.youtube.com/watch?v=sbqgfPYhn6Q) and the third one, obviously, chunky-style milk…We fully agree that chunky-style milk is not right. But it is a humorous way to bring to light the truth, which is a price so good and a product so good that it’s hard to understand and it’s hard to get your mind around it.” “Everyone involved in the chunky milk commercial should be burned alive,” one staunch opponent tweeted in response to the controversial spot. “Show me people drinking chunky milk and I’ll show you me not buying your product ever,” added another. > [](https://twitter.com/noradaexploraa/status/1092222646140485634) > [](https://twitter.com/BarstoolNate/status/1092221923487072257) But while the ad may have garnered a more visceral response from viewers than North says Mint Mobile expected, the company is standing by its tactics. “We expected a reaction. I think this strong of a reaction maybe not. But the Super Bowl is a place where I feel like creativity or pushing the envelope is recognized by the audience and you’ve got to do something to really help yourself stand out,” he explained. “If it took something as obtuse as chunky-style milk to wake everybody up, I would run it again.” See some other responses below. > [](https://twitter.com/latina%5FBTS/status/1092221924363489282) > [](https://twitter.com/SydnieBryce99/status/1092222178819563522) > [](https://twitter.com/MartySmithESPN/status/1092222058359083009) > [](https://twitter.com/ohkiku%5F/status/1092222037702004738) > [](https://twitter.com/KassyDillon/status/1092222052516261888) > [](https://twitter.com/BuffaloPartyCo/status/1092284657884893184) > [](https://twitter.com/bryvxle/status/1092233862078447616) > [](https://twitter.com/Sayhop/status/1092222168442851328) > [](https://twitter.com/spencerclw/status/1092223240167145473) ## Transcript [ MUSIC ] The world tell you to wait, that waiting is polite and good things would just come but if I waited to be invited in. I never would have stood out. Don't wait to be given power because, here is what they won't tell you, we already have it. [ MUSIC ] I'll take a coke. Is Pepsi okay? Is Pepsi okay? Is Pepsi okay? Pepsi is more than okay, it's. [ MUSIC ] Now it's hot. How many Pringles flavor stack combinations are there? 318, 000, sadly, I'll never know the joy of tasting any for I have no hands to stack with, no mouth to taste with, No soul to feel with. I am at the mercy of a cruel and uncaring. Cool, play Funkytown. I love video games, my friends, my family, and again, video games. It's his way of interacting with his friends when he can't. Physically otherwise do it. It's difficult for me to use both joysticks and the [ UNKNOWN ] at the exact same time. What I like about the adaptive controller is that now everyone can play. One of the biggest fears early on is, how will Owen be viewed by the other kids? He is not different when he plays. No matter how your body is or how fast you are you can play, it's a really good thing to have in this world. [ MUSIC ] [ NOISE ] Ordering dog food. Ordering dog food. You can bark all you want, I'm not paying for anymore dog food. [ NOISE ] Ordering gravy. Orderings sausages . >> Hey, you better cancel that order. [ SOUND ] I'm not talking to you. [ MUSIC ] [ SOUND ] [ MUSIC ] And people think I'm nuts. [ MUSIC ] Is there in clench time. I'm a close talker. So I was excited about all new Colgate Total. Now there's no such thing as too close. Yes, there is. No, there's not. Yes, there is. No, there's not. Okay. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5520314/chunky-milk-super-bowl-commercial/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5520314/chunky-milk-super-bowl-commercial/"},"headline":"'I Would Run It Again.' 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