--- title: Egg Instagram Sets World Record Over Kylie Jenner description: A mysterious egg Instagram has set a world record beating Kylie Jenner at her own game canonical: https://time.com/5501749/egg-photo-bests-kylie-jenner-instagram/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2019-01-14T02:50:58.000Z article:modified_time: 2026-04-13T07:56:55.919Z og:title: Egg Photo Bests Kylie Jenner for Most Popular Instagram Post og:description: An egg won the internet Sunday og:url: https://time.com/5501749/egg-photo-bests-kylie-jenner-instagram/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2b3c0919aa46ea30/6989433097cdff667e6b7237/mysteriousegginstagram.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3264 og:image:height: 1836 og:image:alt: Close-Up Of Egg Over White Background og:type: article twitter:card: summary_large_image twitter:title: Egg Photo Bests Kylie Jenner for Most Popular Instagram Post twitter:description: An egg won the internet Sunday twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2b3c0919aa46ea30/6989433097cdff667e6b7237/mysteriousegginstagram.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # An Egg Has Beaten Kylie Jenner's Record for the Most-Liked Photo on Instagram > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jan 14, 2019 2:50 AM UTC  Ismail Sadiron—/EyeEm/Getty Images by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jan 14, 2019 2:50 AM UTC An egg won the internet Sunday. In the latest example that internet dominance is as fragile as an eggshell, an egg Instagram overtook [Kylie Jenner](http://time.com/5138005/most-instagram-likes/) by posting the most liked Instagram photo ever. The egg racked up more than 18.2 million likes as of Sunday evening — a big win for a little egg. The Instagram account set out on its journey Sunday morning with its first post declaring its ambitions. “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this,” the bio read. Got this, the egg did. By Sunday evening, the bio had a major update. “Official world record holders of the most liked picture on Instagram,” it read. Until this egg took the throne, Kylie Jenner held the record for the most liked photo on Instagram after she posted a snapshot of her newborn baby daughter. As of Sunday, that photo had more than 18 million likes. Jenner’s post dethroned [Beyonce’s artistic pregnancy announcement](http://time.com/collection/2014-time-100/) as the previous most liked Instagram post. As for who is responsible for the best laid egg plans, the members of the “egg gang” as the account calls itself remain unidentified. When [Buzzfeed](https://www.buzzfeednews.com/article/nidhisubbaraman/kylie-jenner-egg-instagram-record) attempted to get a hold of the people who run this Instagram account, the reporter found that it’s the brainchild of “Henrietta,” a chicken from the British countryside, who believes the egg succeeded because “the power of the egg is strong.” Kylie Jenner has already weighed in on her defeat on Instagram. “Take that little egg,” she captioned a video of herself cracking an egg on the ground. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5501749/egg-photo-bests-kylie-jenner-instagram/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5501749/egg-photo-bests-kylie-jenner-instagram/"},"headline":"An Egg Has Beaten Kylie Jenner's Record for the Most-Liked Photo on Instagram","datePublished":"2019-01-14T02:50:58.000Z","dateModified":"2026-04-13T07:56:55.919Z","description":"An egg won the internet Sunday","url":"https://time.com/5501749/egg-photo-bests-kylie-jenner-instagram/","keywords":["Newsfeed","viral","onetime","overnight"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2b3c0919aa46ea30/6989433097cdff667e6b7237/mysteriousegginstagram.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2b3c0919aa46ea30/6989433097cdff667e6b7237/mysteriousegginstagram.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Close-Up Of Egg Over White Background","caption":"Close-Up Of Egg Over White Background","creditText":"Ismail Sadiron—/EyeEm/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5501749/egg-photo-bests-kylie-jenner-instagram/","name":"An Egg Has Beaten Kylie Jenner's Record for the Most-Liked Photo on Instagram"}}]}] ```