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---
title: Kylie Jenner Baby Bumps Beyonce for Most Liked Instagram
description: Kylie Jenner&#x27;s first Instagram post of her new baby girl, Stormi, just bumped Beyoncé from the most-liked top spot.
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author: Cady Lang
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article:published_time: 2018-02-07T20:41:35.000Z
article:modified_time: 2026-08-04T07:47:20.442Z
og:title: Here&#x27;s the Instagram That Just Dethroned Beyoncé From the Top
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twitter:title: Here&#x27;s the Instagram That Just Dethroned Beyoncé From the Top
twitter:description: &quot;There&#x27;s a new most liked Insta in town&quot;
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blte98b3b717804c79d/6988b886097b906cb09b8c08/beyonce-pregnancy-photo-album.jpeg?branch=production&width=686&quality=75&auto=webp&crop=16:9)


# Here's the Instagram Post That Just Dethroned Queen Beyoncé From the Top Spot

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<!-- video src="https://cdn.jwplayer.com/manifests/HKuIG0Cc.m3u8" -->
## Video: Kylie Jenner Welcomes a Daughter

[Watch (HLS stream): Kylie Jenner Welcomes a Daughter](https://cdn.jwplayer.com/manifests/HKuIG0Cc.m3u8) (1:35)

![Kylie Jenner Welcomes a Daughter](https://cdn.jwplayer.com/v2/media/HKuIG0Cc/poster.jpg?width=720)

_Published 2018-02-04. It’s official: After months of secrecy surrounding her pregnancy, Kylie Jenner is a mom_


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Feb 7, 2018 8:41 PM UTC

![Beyoncé poses for her pregnancy announcement which became the most liked photo of 2017 on Instagram.](https://static.time.com/v3/assets/bltea6093859af6183b/blte98b3b717804c79d/6988b886097b906cb09b8c08/beyonce-pregnancy-photo-album.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Beyoncé poses for her pregnancy announcement which became the most liked photo of 2017 on Instagram.

Beyoncé poses for her pregnancy announcement which became the most liked photo of 2017 on Instagram. Beyoncé.com

![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Feb 7, 2018 8:41 PM UTC

An Instagram that [Kylie Jenner](http://time.com/4876992/life-of-kylie-jenner-review/) posted of her newborn baby girl [Stormi Webster](http://people.com/babies/kylie-jenner-reveals-stormi-full-name/) has officially taken the coveted title of most-liked Instagram, on Wednesday, with more than 14 million likes.

Although Jenner and rapper Travis Scott welcomed the baby, their first child, on February 1, [_PEOPLE_](http://people.com/babies/kylie-jenner-reveals-stormi-full-name/) reports, Jenner waited nearly a week to post her first photo of the new addition to their family: a close-up shot of the baby clutching her finger.

In 2017, the [title of most-liked photo on Instagram](http://time.com/5040998/beyonce-instagram-2017/) went to Beyoncé, whose surprise pregnancy announcement of her twins Rumi and Sir Carter took the top spot, much to the delight of the Internet. As of February 2018, it had garnered 11.2 million likes.

See Kylie’s Instagram post below.

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