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---
title: Find Out Where Santa Is With the Google Santa Tracker 2018
description: Where in the world is Santa Claus right now? Find out where he is by using Google&#x27;s Santa tracker.
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author: Raisa Bruner
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article:published_time: 2018-12-24T11:00:25.000Z
article:modified_time: 2026-04-13T07:56:22.897Z
og:title: Where in the World Is Santa? Find Out With the Santa Tracker
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twitter:title: Where in the World Is Santa? Find Out With the Santa Tracker
twitter:description: Follow Santa around the world for Christmas on any device
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt126339a66b159de4/698941f28fd2ee1d5b35d6f7/santa-tracker-2018.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Where in the World Is Santa? Find Out With the Santa Tracker

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=b29d4706-89cd-4b23-9e2c-4c3673aea29f&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=b29d4706-89cd-4b23-9e2c-4c3673aea29f&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=b29d4706-89cd-4b23-9e2c-4c3673aea29f&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Dec 24, 2018 11:00 AM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt126339a66b159de4/698941f28fd2ee1d5b35d6f7/santa-tracker-2018.png?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Google

![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Dec 24, 2018 11:00 AM UTC

‘Tis the season to keep an eye on [Santa Claus](http://time.com/5464944/santa-stops-traffic/) as he cruises across the sky. The Google [Santa Tracker](https://santatracker.google.com/village.html) is [back to help us](http://time.com/5072016/google-santa-tracker-games/) all get delivery estimates on those Christmas gifts and chimney visits. Now in its 15th year, the Santa Tracker will go live on Christmas Eve., Dec. 24, when keen trackers can track Santa and “watch” Kris Kringle travel the world. On Google Maps, leading up to Christmas Eve, Santa will even “share” his location with you as the evening progresses. 

Beyond the Google Santa Tracker, the search engine also updated its annual [Santa’s Village](https://santatracker.google.com/village.html), a landing page of holiday-themed games. And for those keen to corroborate Santa’s whereabouts with further sources, look to the NORAD Santa tracker, which is tracking Santa’s progress and sharing location updates for the 63rd year — and has contracted more than 1,000 volunteers to help field phone calls and keep the information current on Christmas Eve.

## **Where is Santa right now?**

The Google Santa Tracker is offering up three main ways to scout Santa Claus’s sleigh ride this year on Christmas Eve: on Google Maps, using the Google Santa Tracker [app for Android](https://play.google.com/store/apps/details?id=com.google.android.apps.santatracker&hl=en%5FUS) or on Google’s [Santa Tracker](https://santatracker.google.com/village.html) website. Figuring out where Santa is right now is as simple as going into the location sharing settings of Google Maps, or — starting on Christmas Eve — opening up the Santa Tracker app or website, where a dashboard is dedicated to following Santa’s every move as he pursues his annual delivery ritual. (Hint: this is particularly helpful for parents who want to convince their kids to get to sleep before Santa pops down the chimney.) If you’ve got a Google Assistant, you can also ask “Where’s Santa?” starting Dec. 23 and get the latest updates that way. 


## **What can the NORAD Santa Tracker tell me this year?**

The North American Aerospace Defense Command, or NORAD, might not seem like the type of organization to get in the Christmas spirit for the sake of kids’ fantasies; after all, it’s a “bi-national organization which defends the homeland through aerospace warning, aerospace control, and maritime warning for North America,” [as their website](https://www.noradsanta.org/#section-village) explains. But despite its very serious mission—which includes identifying “man-made objects in space”—each year, for the last six decades NORAD has turned to a more lighthearted task as well, offering up an “official” tracking system for Santa. 


It’s a tradition that traces back to 1955, when an ad misprinted the telephone number for kids to call Santa Claus, redirecting them instead to the Continental Air Defense Command. That organization gamely played along, offering kids in search of Santa updates from their radar on Santa’s location, launching the now-longstanding practice. NORAD was created soon after and adopted the annual exercise, which [ostensibly uses](https://twitter.com/Norad%5FNorthcom/status/1068497000881106946) “the same radars, satellites and interceptors” in their Santa-tracking as are used year-round in defense and monitoring activity.

This year’s Santa Tracker will be available [on their website](https://www.noradsanta.org/) and on their Apple and Android mobile apps and social media, with a streaming “Santa Cam” video and dedicated call center open on Dec. 24 for those looking for of-the-minute updates on Christmas Day, kicking off at 2:01 a.m. EST. Curious kids can also call 1-877-446-6723 or 1-877-Hi-NORAD to speak to a NORAD operator, or email noradtrackssanta@outlook.com. “In addition of our day-to-day mission of defending North America, we are proud to carry on the tradition of tracking Santa as he travels along his yuletide flight,” Gen. Terrence O’Shaughnessy, commander NORAD and U.S. Northern Command, [said in a statement](https://twitter.com/Norad%5FNorthcom/status/1068497000881106946).


## **What was the Google Santa Tracker in 2017?**

For the last 14 years, [Google’s Santa Tracker](http://time.com/5072016/google-santa-tracker-games/) has grown in scope and capabilities. Last year, it began tracking Santa and his reindeer’s activities at 5 a.m. ET on Dec. 24 on all Google’s platforms — except for Google Maps, which is a new addition this year. They also rolled out a suite of games during the December, although this year they enabled everything earlier in the month to maximize holiday spirit. Lesson plans, video guides, coding games and information about holiday traditions around the world were, like this year, included on the site. There’s a coding game where you can make custom snowflakes, for instance, and another one that lets you create dancing elves. But of course the most important part is being able to track Santa so you know just when to leave out the cookies and milk and hit the hay.


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