With the 2018 midterm elections fast approaching, people are finding alternative new ways to get as many Americans as possible registered to vote. One such method that has recently gone viral involves pairing an attention-grabbing tweet—otherwise known as clickbait—with a link to the U.S. government’s official voter registration website.
Twitter users may think they’re about to get the (totally unsubstantiated) scoop on Kim Kardashian and Kanye West’s impending divorce following Ye’s controversial visit to the White House, but after clicking, they’ll realize they’re actually being prompted to fulfill one of their most basic civic duties.
The ruse has quickly caught on since the original Kimye tweet, with others attaching the link to promises of a new Drake and Rihanna single or an explanation of Ariana Grande and Pete Davidson’s breakup.
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Megan McCluskey at megan.mccluskey@time.com