--- title: Small Florida Town Changes Name From Mayo to Miracle Whip description: The name change - from Mayo to Miracle Whip - was part of a publicity stunt for the mayonnaise alternative. canonical: https://time.com/5380624/miracle-whip-florida-name-change/ author: Gina Martinez article:opinion: false article:content_tier: free article:published_time: 2018-08-28T19:54:13.000Z article:modified_time: 2026-04-13T07:54:34.226Z og:title: Town Changes 'Mayo' Name to 'Miracle Whip' for Great Reason og:description: Hear them out og:url: https://time.com/5380624/miracle-whip-florida-name-change/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0faff9a8677b42ea/698938e997cdff04ce6b6183/miraclewhip.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Kraft Miracle Whip on a store shelf, salad dressing bottles og:type: article twitter:card: summary_large_image twitter:title: Town Changes 'Mayo' Name to 'Miracle Whip' for Great Reason twitter:description: Hear them out twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0faff9a8677b42ea/698938e997cdff04ce6b6183/miraclewhip.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Town Temporarily Changes Its Name to 'Miracle Whip' for a Totally Legitimate Reason by [Gina Martinez](https://time.com/author/gina-martinez/) ## Gina Martinez Aug 28, 2018 7:54 PM UTC  TORONTO, ONTARIO, CANADA - 2017/09/13: Kraft Miracle Whip on a store shelf, salad dressing bottles placed upside down in a row. (Photo by Roberto Machado Noa/LightRocket via Getty Images) TORONTO, ONTARIO, CANADA - 2017/09/13: Kraft Miracle Whip on a store shelf, salad dressing bottles placed upside down in a row. (Photo by Roberto Machado Noa/LightRocket via Getty Images)Roberto Machado Noa—LightRocket via Getty Images by [Gina Martinez](https://time.com/author/gina-martinez/) ## Gina Martinez Aug 28, 2018 7:54 PM UTC Mayo, Florida [changed its name](http://time.com/5333719/ihob-ihop/) to Miracle Whip – at least temporarily. On Saturday the town hosted a [picnic](http://time.com/5343005/highway-no-ketchup-sign/) featuring food made with Miracle Whip as mayor Ann Murphy announced the name-change, which is part of an elaborate promotional campaign for the Kraft Heinz mayonnaise alternative. “We aren’t going to be boring Mayo anymore. We are going to be Miracle Whip!” Murphy told AP. “I definitely think this will put us on the map.” Atendees of the picnic were made to believe it would be permanent rebranding as cameras captured residents surprised reactions. The north central Florida town is home to 1,500 residents. > [](https://twitter.com/MiracleWhip/status/1033488296192692224) Everything from Mayo’s water tower to the local fire department’s logo was rebranded. In exchange for the temporary rebranding, Mayo will receive $25,000 in city beautification funds. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5380624/miracle-whip-florida-name-change/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5380624/miracle-whip-florida-name-change/"},"headline":"Town Temporarily Changes Its Name to 'Miracle Whip' for a Totally Legitimate Reason","datePublished":"2018-08-28T19:54:13.000Z","dateModified":"2026-04-13T07:54:34.226Z","description":"Residents were made to believe it would be permanent rebranding as cameras captured their surprised reactions.","url":"https://time.com/5380624/miracle-whip-florida-name-change/","keywords":["Newsfeed","Bizarre","Florida","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0faff9a8677b42ea/698938e997cdff04ce6b6183/miraclewhip.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Gina Martinez","jobTitle":null,"url":"https://time.com/author/gina-martinez/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0faff9a8677b42ea/698938e997cdff04ce6b6183/miraclewhip.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Kraft Miracle Whip on a store shelf, salad dressing bottles","caption":"Kraft Miracle Whip on a store shelf, salad dressing bottles","creditText":"Roberto Machado Noa—LightRocket via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5380624/miracle-whip-florida-name-change/","name":"Town Temporarily Changes Its Name to 'Miracle Whip' for a Totally Legitimate Reason"}}]}] ```