--- title: Jimmy Kimmel Learned About the Weird Videos Kids Love description: Kimmel dove into the world of ASMR videos with the help of some young guests who tried to explain the videos' soothing appeal. canonical: https://time.com/5360949/jimmy-kimmel-asmr/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-08-08T14:44:11.000Z article:modified_time: 2026-08-04T07:47:14.597Z og:title: Jimmy Kimmel Learned About the Weird Videos Kids Love og:description: Jimmy Kimmel brought in some kids to teach him about popular ASMR videos og:url: https://time.com/5360949/jimmy-kimmel-asmr/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaf71acee0396d0fb/6989374a096a9467f86a322a/jimmykimmelkidsyoutube.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1408 og:image:height: 792 og:image:alt: JimmyKimmelKidsYouTube og:type: article twitter:card: summary_large_image twitter:title: Jimmy Kimmel Learned About the Weird Videos Kids Love twitter:description: Jimmy Kimmel brought in some kids to teach him about popular ASMR videos twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaf71acee0396d0fb/6989374a096a9467f86a322a/jimmykimmelkidsyoutube.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Jimmy Kimmel Met With Kids to Learn About the Weird Videos They Love > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=e89eeedc-d6bb-4b57-be09-d397195105cb&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=e89eeedc-d6bb-4b57-be09-d397195105cb&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=e89eeedc-d6bb-4b57-be09-d397195105cb&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: Late Night Through the Ages [Watch (HLS stream): Late Night Through the Ages](https://cdn.jwplayer.com/manifests/KJR1Lf57.m3u8) (1:31)  _Published 2017-11-16. Late Night Through the Ages_  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Aug 8, 2018 2:44 PM UTC   by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Aug 8, 2018 2:44 PM UTC On his latest show, [Jimmy Kimmel](http://time.com/5357362/mark-hamill-jimmy-kimmel/) took a deep dive into the world of [ASMR](http://time.com/5336639/bo-burnham-eighth-grade/) and the kids who love it. As one child explains to Kimmel, ASMR “stands for autonomous sensory meridian response” and is identified by “a tingling sensation that starts at the neck and goes down the spine and comes back, due to some sounds.” It’s supposed to be a soothing experience and can even put you to sleep, the [kids suggest.](http://time.com/5262645/jimmy-kimmel-kids-cant-tell-time-video/) (There is [some scientific backing](https://www.fastcompany.com/90202773/yes-the-brain-tingles-are-real-asmr-fans-get-more-validation-from-science) to the phenomenon.) Kimmel seems skeptical, but he gamely dives in to watch some popular YouTube videos that the kids these days like; there are an estimated 13 million or more of these videos on YouTube. First they watch a guy tapping and shaking a bunch of different objects rhythmically. “And this is relaxing to you? Because I feel like I’m gonna freak out,” the comedian responds; while his younger guests say they are experiencing those “tingling sensations,” Kimmel definitely can’t get into it. “I have a headache,” he complains. “I feel like I’m going to join a cult and he’s going to be my leader.” They also watch a girl whispering very softly and another tapping on a container of Play-Doh for a long time before discovering a video that involves squishy, stretchy slime. “When I was a kid, we had three, maybe four channels… And we were forced to watch things,” Kimmel reminisces. “Now you guys have millions and millions of channels to choose from, and what you’ve chosen to watch is somebody putting a wig on a camera and brushing the camera’s hair.” (Hair-brushing is another popular ASMR activity.) Ultimately, Kimmel is nonplussed. “Kids are weird, is I think what I’ve learned tonight,” he concludes. Sounds about right. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5360949/jimmy-kimmel-asmr/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5360949/jimmy-kimmel-asmr/"},"headline":"Jimmy Kimmel Met With Kids to Learn About the Weird Videos They Love","datePublished":"2018-08-08T14:44:11.000Z","dateModified":"2026-08-04T07:47:14.597Z","description":"\"And this is relaxing to you? Because I feel like I'm gonna freak out\"","url":"https://time.com/5360949/jimmy-kimmel-asmr/","keywords":["Newsfeed","weird","Late Night Television"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaf71acee0396d0fb/6989374a096a9467f86a322a/jimmykimmelkidsyoutube.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaf71acee0396d0fb/6989374a096a9467f86a322a/jimmykimmelkidsyoutube.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"JimmyKimmelKidsYouTube","caption":"Jimmy Kimmel talks to kids about AMSR","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5360949/jimmy-kimmel-asmr/","name":"Jimmy Kimmel Met With Kids to Learn About the Weird Videos They Love"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Late Night Through the Ages","description":"Late Night Through the Ages","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/KJR1Lf57/poster.jpg?width=720","uploadDate":"2017-11-16T18:58:46.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/KJR1Lf57.m3u8","embedUrl":"https://time.com/5360949/jimmy-kimmel-asmr/","duration":"PT1M31S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5360949/jimmy-kimmel-asmr/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```