--- title: People Care About Their Reputations As Young As Age 5 description: Kids care about and manage their reputations as early as age 5, according to new research. They tailor their behavior to please others. canonical: https://time.com/5206994/kids-reputation-management-study/ author: Jamie Ducharme article:opinion: false article:content_tier: free article:published_time: 2018-03-20T16:00:42.000Z article:modified_time: 2026-02-23T19:42:23.736Z article:section: Health og:title: People Start Caring About Their Reputations In Kindergarten og:description: Image management isn't just for adults og:url: https://time.com/5206994/kids-reputation-management-study/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4b31b09fa5f3036f/69892b5e096a94783c6a1e07/kindergarten-classroom.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5760 og:image:height: 3240 og:image:alt: Teacher with preschoolers playing with colorful shapes og:type: article twitter:card: summary_large_image twitter:title: People Start Caring About Their Reputations In Kindergarten twitter:description: Image management isn't just for adults twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4b31b09fa5f3036f/69892b5e096a94783c6a1e07/kindergarten-classroom.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # People Start Caring About Their Reputations In Kindergarten > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=601ef7fe-23fb-4b66-94ae-c9dec289a51c&cr=time-nl-network-2026q3-v1)  by [Jamie Ducharme](https://time.com/author/jamie-ducharme/)  ## Jamie Ducharme Ducharme is a contributor to TIME. Mar 20, 2018 4:00 PM UTC  An overhead view of a multiracial group of six preschoolers sitting with their teacher at a table playing with colorful blocks and geometric shapes. The little girls and boys, 4 and 5 years old, look serious and busy putting the shapes together. An overhead view of a multiracial group of six preschoolers sitting with their teacher at a table playing with colorful blocks and geometric shapes. The little girls and boys, 4 and 5 years old, look serious and busy putting the shapes together. Getty Images  by [Jamie Ducharme](https://time.com/author/jamie-ducharme/)  ## Jamie Ducharme Ducharme is a contributor to TIME. Mar 20, 2018 4:00 PM UTC In today’s [social-media-dominated culture](http://time.com/5024571/conde-nast-italia-social-media-influencer-degree/), adults spend a lot of time crafting and curating their reputations, virtually and offline. [New research](http://www.cell.com/trends/cognitive-sciences/fulltext/S1364-6613%2818%2930019-6) suggests that children do the same thing in real life, too — potentially as early as age 5. “Up until pretty recently, the consensus view in psychology was that these kind of social calculations were too complex for young children to engage in,” says Ike Silver, a marketing doctoral student at the Wharton School of Business at the University of Pennsylvania, who co-authored a [new review in _Trends in Cognitive Sciences_](http://www.cell.com/trends/cognitive-sciences/fulltext/S1364-6613%2818%2930019-6) with Alex Shaw, an assistant professor of developmental psychology at the University of Chicago. Silver and Shaw found that children appear to be “adept reputation managers” — able to understand the importance of a good reputation and the behavior required to achieve it — [by the time they enter elementary school](http://time.com/5201175/draw-a-scientist-studies/). “It really does seem to be that around age 5, we start to engage in behaviors that require certain kinds of problem-solving: being able to think about, ‘If this person sees me doing X, what will they conclude about me?'” Silver says. “We don’t know to what extent those questions are answered consciously, but we know they must be able to answer them.” Several recent studies have backed this idea, according to the new paper. Shaw’s research has shown that 5-year-olds behave more generously when they know they’re being watched. Another recent experiment found that 6-year-old children acted more generously around people they were likely to see again, compared to those they likely wouldn’t encounter in the future. And in another recent experiment, preschoolers and kindergarteners who were told they were well-regarded by classmates were less likely to cheat later, compared to kids who hadn’t gotten the same encouragement. Together, these findings suggest that kids, whether they do it consciously or not, are constantly managing their reputations. The new paper didn’t look into how or why these actions begin, but kids seem to absorb the reputation management tools they see others using, Silver says. For example, one study comparing 7- to 11-year-old Chinese and Canadian children found that Chinese children were more likely to conceal good behavior, modeling modesty, while Canadian children were more likely to advertise good behavior, modeling “pro-sociality.” This suggests that the values kids see in their environments trickle down to their behavior at a young age, according to the paper. While it may be tempting to view this self-consciousness as a bad thing — a [sign of carefree childhood slipping away](http://time.com/5172989/exercise-social-media-psychology/) — Silver says that’s not necessarily the case. “Consideration of the minds of others and thoughts about how our behavior might impact others: those are deeply seated cognitions that emerge early and persist across cultures,” Silver says. Kids care what others think, “and that can be a powerful tool for mind-reading and developing relationships, which can be a positive thing.” Shaw adds that understanding how and when kids begin to develop these skills may offer insight to parents, educators and policymakers. “If kids are engaging in bullying behaviors,” Shaw says, “one thing that you could theoretically do is try to leverage this reputational motive and make them think it’s kind of uncool to bully others.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5206994/kids-reputation-management-study/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5206994/kids-reputation-management-study/"},"headline":"People Start Caring About Their Reputations In Kindergarten","datePublished":"2018-03-20T16:00:42.000Z","dateModified":"2026-02-23T19:42:23.736Z","description":"Image management isn't just for adults","url":"https://time.com/5206994/kids-reputation-management-study/","keywords":["Mental Health/Psychology","onetime","healthytime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4b31b09fa5f3036f/69892b5e096a94783c6a1e07/kindergarten-classroom.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jamie Ducharme","jobTitle":"Ducharme is a contributor to TIME.","url":"https://time.com/author/jamie-ducharme/"}],"articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4b31b09fa5f3036f/69892b5e096a94783c6a1e07/kindergarten-classroom.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Teacher with preschoolers playing with colorful shapes","caption":"Teacher with preschoolers playing with colorful shapes","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/mental-healthpsychology/","name":"Mental Health/Psychology"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/5206994/kids-reputation-management-study/","name":"People Start Caring About Their Reputations In Kindergarten"}}]}] ```