--- title: Saftelite Responds to SNL Skit description: Safelite says the Saturday Night Live spoof about a creepy technician character took things a step too far. canonical: https://time.com/4974558/snl-safelite-skit-response/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-10-09T15:43:48.000Z article:modified_time: 2026-08-04T07:47:27.835Z og:title: Company Says SNL Took It 'A Step Too Far' With This Sketch og:description: They are not laughing og:url: https://time.com/4974558/snl-safelite-skit-response/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta62e0dde10e3157d/6988e116929fada8e3bedfff/snl-safelite-skit-backlash.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: SNL-Safelite-skit-backlash og:type: article twitter:card: summary_large_image twitter:title: Company Says SNL Took It 'A Step Too Far' With This Sketch twitter:description: They are not laughing twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta62e0dde10e3157d/6988e116929fada8e3bedfff/snl-safelite-skit-backlash.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Company Says _Saturday Night Live_ Took It 'A Step Too Far' With a Stalker Sketch > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=030e8cc3-c14b-4c9b-b32d-3ea8ab17ac64&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Subscribers | 540,000 | TIME, August 2026 | | Open rate | 45.6% | TIME, August 2026 | | Click rate | 3.3% | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=030e8cc3-c14b-4c9b-b32d-3ea8ab17ac64&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=030e8cc3-c14b-4c9b-b32d-3ea8ab17ac64&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It reaches 540,000 subscribers with a 45.6% open rate as of August 2026. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: Safelite AutoGlass - Erik [Watch (HLS stream): Safelite AutoGlass - Erik](https://cdn.jwplayer.com/manifests/IMe5AfXz.m3u8) (0:30)  _Published 2017-10-09. Safelite AutoGlass - Erik_  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Oct 9, 2017 3:43 PM UTC  (SNL/NBC)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Oct 9, 2017 3:43 PM UTC [_Saturday Night Live_](http://time.com/4964992/ryan-gosling-laughing-saturday-night-live/)‘s spoofs have sometimes earned them the admiration of the real-life counterparts — look no further than [Papyrus creator Chris Costello’s bemusement](http://ew.com/tv/2017/10/02/saturday-night-live-papyrus-sketch-font-creator-responds/) at [Ryan Gosling’s take on the font this season’s premiere episode](http://time.com/4964350/ryan-gosling-snl-papyrus-avatar/); however, Saturday’s episode did not earn a laugh from Safelite AutoGlass, which was the inspiration for a sketch about a creepy windshield technician. In the skit, Beck Bennett plays a technician who keeps breaking Aidy Bryant’s windshields so he can hit on her 17-year-old but “basically a full woman” daughter played by Melissa Villaseñor. As might be expected, the sketch was not warmly received by Safelite, who took to their Twitter to air out their feelings on the matter. In their first tweet, they informed _SNL_ that while they could “take a joke,” this was “a step too far.” > [](https://twitter.com/safelite/status/917081049502486529) Afterwards, they began responding to tweets about the sketch to share their disappointment with the choice of humor. > [](https://twitter.com/safelite/status/917150134395461632) > [](https://twitter.com/safelite/status/917152109279305728) Watch the full sketch below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4974558/snl-safelite-skit-response/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4974558/snl-safelite-skit-response/"},"headline":"Company Says Saturday Night Live Took It 'A Step Too Far' With a Stalker Sketch","datePublished":"2017-10-09T15:43:48.000Z","dateModified":"2026-08-04T07:47:27.835Z","description":"Safelite says the Saturday Night Live spoof about a creepy technician character took things a step too far.","url":"https://time.com/4974558/snl-safelite-skit-response/","keywords":["Newsfeed","Late Night","SNL","Saturday Night Live","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta62e0dde10e3157d/6988e116929fada8e3bedfff/snl-safelite-skit-backlash.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta62e0dde10e3157d/6988e116929fada8e3bedfff/snl-safelite-skit-backlash.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"SNL-Safelite-skit-backlash","caption":"","creditText":"(SNL/NBC)","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4974558/snl-safelite-skit-response/","name":"Company Says Saturday Night Live Took It 'A Step Too Far' With a Stalker Sketch"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Safelite AutoGlass - Erik","description":"Safelite AutoGlass - Erik","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/IMe5AfXz/poster.jpg?width=720","uploadDate":"2017-10-09T19:43:15.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/IMe5AfXz.m3u8","embedUrl":"https://time.com/4974558/snl-safelite-skit-response/","duration":"PT30S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4974558/snl-safelite-skit-response/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```