Taylor Swift Plays Every Possible Version of Herself in the ‘Look What You Made Me Do’ Video

As promised, Taylor Swift delivered the video for her new single “Look What You Made Me Do” at Sunday night’s MTV Video Music Awards.

The song and video are the first off of her upcoming album, Reputation, which is out in November and follows a three-year album release drought. The response to “Look What You Made Me Do” — a slyly dark pop tune that samples Right Said Fred’s “I’m Too Sexy” and dropped, to great excitement, on Thursday night — has been mixed. But the lyric video broke YouTube records within its first 24 hours of appearing, with fans anxiously supporting the return of Swift and welcoming her new era of snake imagery.

Like many of Swift’s videos, the “Look What You Made Me Do” visual is a narrative journey starring the singer dripping in diamonds and snake rings, made up in red lips, and backed by a bevy of dancers.

Watch below.

Get The Brief. Sign up to receive the top stories you need to know right now.

Please enter a valid email address.

Sign Up Now

Check the box if you do not wish to receive promotional offers via email from TIME.

You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy

Thank you!

For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Write to Raisa Bruner at raisa.bruner@time.com.