--- title: Game of Thrones Season 7 Ep 1 Euron Outfit Analysis description: Game of Thrones fans could not stop analyzing Euron Greyjoy's outfit int he season 7 premiere of Game of Thrones. canonical: https://time.com/4861853/game-of-thrones-euron-outfit-memes/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2017-07-17T22:45:22.000Z article:modified_time: 2026-10-08T09:23:45.387Z og:title: Euron Greyjoy's 'Game of Thrones' Outfit Has Divided the Internet og:description: You could see a hot topic tag on Euron's outfit if you squint hard enough og:url: https://time.com/4861853/game-of-thrones-euron-outfit-memes/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4846d0251ea7cdd6/6988d5fdfb4eac0d2e892f0d/screen-shot-2017-07-17-at-2-39-30-pm.png?branch=production&width=998&quality=75&auto=webp&crop=16:9 og:image:width: 998 og:image:height: 561 og:image:alt: Game-of-Thrones-Dragonstone-Euron-Greyjoy og:type: article twitter:card: summary_large_image twitter:title: Euron Greyjoy's 'Game of Thrones' Outfit Has Divided the Internet twitter:description: You could see a hot topic tag on Euron's outfit if you squint hard enough twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4846d0251ea7cdd6/6988d5fdfb4eac0d2e892f0d/screen-shot-2017-07-17-at-2-39-30-pm.png?branch=production&width=998&quality=75&auto=webp&crop=16:9 ---  # Euron Greyjoy's _Game of Thrones_ Outfit Has Divided the Internet > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: Game of Thrones Exclusive: The Inspiration Behind the Cover [Watch (HLS stream): Game of Thrones Exclusive: The Inspiration Behind the Cover](https://cdn.jwplayer.com/manifests/FEguUETk.m3u8) (1:31)  _Published 2017-06-28. Fashion photographer Miles Aldridge captures startling renaissance inspired photographs for TIME's Game of Thrones issue._ by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jul 17, 2017 10:45 PM UTC Fashion photographer Miles Aldridge captures startling renaissance inspired photographs for TIME's Game of Thrones issue. by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jul 17, 2017 10:45 PM UTC **Warning:** This post contains spoilers for _Game of Thrones_. Of all the surprises on Sunday night’s hype-meriting [_Game of Thrones_](http://time.com/4861813/game-of-thrones-premiere-moments-arya-ed-sheeran-daenerys/) season 7 premiere, Euron Greyjoy made quite the splash in an unexpected all-black outfit. The last time fans saw the King of the Iron Islands was last season when he usurped his brother. But that was then and this is now in the first episode of the season titled “Dragonstone.” Euron arrives in King’s Landing to ask for Cersei’s hand in marriage in exchange for his fleet of ships. For the occasion, Euron opted to channel his scheming vibes with the preferred uniform of a 2014 summer goth, revealing his taste for [oddly modern looking threads for the medieval bad boy](http://time.com/4861495/game-of-thrones-euron-greyjoy-gift-cersei-lannister/). She rejects his proposal, perhaps because some of his fashion choices like his statement jacket were a dealbreaker. Euron’s entire look has usually just been one of military attire. That’s why, when faced with Euron’s brand new style, fans were quick to react with hot takes. Some thought it was a haute grunge look fit for the runway. Others thought he looked like a disheveled band reject. Whatever the case, they all made one thing clear. He was looking noteworthy in that getup. One fashion critic thought he looked very Saint Laurent. Or was it Givenchy? > [](https://twitter.com/Krishan%5FMamba24/status/886763535090561024) The subversive designer Rick Owens was a popular take. > [](https://twitter.com/RulesForCaro/status/886766572110532608) > [](https://twitter.com/geometricsleep/status/886759623247704064) Yeezy may be about right. > [](https://twitter.com/fivefifths/status/886774065163358208) Some just thought he needed to get it together. > [](https://twitter.com/BlkNrdProblems/status/886759205964828672) He reminded others of a musician. > [](https://twitter.com/%5FLozMonster/status/886921915373375489) > [](https://twitter.com/AyoubChrissy/status/886760066648616961) People got more specific from there. > [](https://twitter.com/RachelFeltman/status/886759362303336448) > [](https://twitter.com/EvanRomano/status/886774435881123842) Another thought it was a pirate’s life for him. > [](https://twitter.com/JamesHibberd/status/886759557866942464) A Zoolander moment happened. > [](https://twitter.com/smartassrosa/status/886760944336080896) Pacey of _Dawson’s Creek_ scored an appearance in this discussion. > [](https://twitter.com/rachel%5Fhandler/status/886759853879898116) The leather was noted. > [](https://twitter.com/McHenryJD/status/886777010122629120) Someone took it to a very dark mall place. > [](https://twitter.com/lannisterholic/status/886797706726842369) People really wanted to own this look. > [](https://twitter.com/ItsMeGrizz/status/886759060120506369) > [](https://twitter.com/adamcbest/status/886773727626768385) Or was he wearing a V-neck in medieval times? > [](https://twitter.com/rachmeetsworld/status/886759611088355328) One person didn’t know what to think but decided it was not event-appropriate. > [](https://twitter.com/oshawildling/status/886784239085268992) ## Transcript [00:00] [ MUSIC ] [00:03] This is the cover of Time magazine. So maybe what I [00:07] was expecting was to come in and do very smart suits in [00:11] greys and muted colors, and to look slightly like politicians, [00:15] not like the craziness [ LAUGH ] that we're doing. So it's a [00:19] nice surprise, it's great. I wanted to have this kind of mash [00:21] up of northern renaissance art and kind of modern art. I [00:26] like the kind of bold flat colors of Francis Bacon but the [00:30] detail of northern renaissance painters like Cranekin [00:32] Durer. I'm kind [00:37] of always interested in those northern renaissance painters [00:40] just because there's a kind of obsession for clarity and [00:42] detail But also there's a sort of very perverse [00:46] use of stillness. The subject is thinking deeply about [00:51] their universe. I [00:55] actually always wanted to be a filmmaker rather than a [00:57] photographer and one of the most important aspects of [01:00] filmmaking is that great sort of thing of the cinema closeup, [01:04] when you kind of crash in. is that a woman's face and [01:07] she's thinking about something that is changing her whole [01:11] world, and that aspect of cinema I stole and put in my [01:15] photographs. 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