--- title: Nike's Gay Pride Ad Honors Vogue Dancer Leiomy Maldonado description: Nike's pride-themed commercial pays tribute to vogue dancing legend Leiomy Maldonado and recognizes the dancing as a sport. canonical: https://time.com/4831294/nikes-campaign-leiomy-maldonado/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-06-23T21:13:08.000Z article:modified_time: 2026-04-13T07:44:50.341Z og:title: Nike's Pride Ad Stars Vogue Dancing Legend Leiomy Maldonado og:description: She's known as "the Wonder Woman of Vogue" og:url: https://time.com/4831294/nikes-campaign-leiomy-maldonado/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Nike's Pride Ad Stars Vogue Dancing Legend Leiomy Maldonado twitter:description: She's known as "the Wonder Woman of Vogue" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Nike's Latest Campaign Stars Vogue Dancing Legend Leiomy Maldonado > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jun 23, 2017 9:13 PM UTC  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jun 23, 2017 9:13 PM UTC To celebrate [Pride Month](http://time.com/4823041/rainbow-crosswalk-atlanta-lgbtq-pride-month/) and honor the LGBTQ community, [Nike](http://time.com/4682139/nike-commercial-women-athletes-hijabs/) released a video campaign that not only acknowledges vogue dancing as a sport but also pays homage to a voguing legend, Amazon Mother Leiomy Maldonado, who’s been called “the Wonder Woman of Vogue.” The video shows Maldonado practicing, training, dancing, and performing by herself and others, while an emotional narration asks questions like “What did you do to make a mark on this world? What mountains did you climb?” while describing about her journey as a dancer. Maldonado, an icon in the New York City “Ballroom scene,” was the first transgender woman to appear on MTV’s _America’s Best Dance Crew._ According to [_Mashable_](https://mic.com/articles/180687/nike-recognizes-voguing-as-a-sport-in-its-new-betrue-pride-ad-with-vogue-legend-leiomy-maldonado#.H8XgSn9nL), transgender artist Precious Angel Ramirez did the voiceover higlighting Maldonado’s journey. The campaign is part of a larger commitment by the sportswear brand to be inclusive with an “Equality” initiative; other campaigns include [a commercial featuring women athletes in hijabs](http://time.com/4682139/nike-commercial-women-athletes-hijabs/) and [a politically charged ad spot that addressed systemic inequality](http://fortune.com/2017/02/13/nike-film-embraces-equality/). Watch the full clip below. > [](https://twitter.com/NikeNYC/status/877995531045359616) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4831294/nikes-campaign-leiomy-maldonado/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4831294/nikes-campaign-leiomy-maldonado/"},"headline":"Nike's Latest Campaign Stars Vogue Dancing Legend Leiomy Maldonado","datePublished":"2017-06-23T21:13:08.000Z","dateModified":"2026-04-13T07:44:50.341Z","description":"She's known as \"the Wonder Woman of Vogue\"","url":"https://time.com/4831294/nikes-campaign-leiomy-maldonado/","keywords":["Newsfeed","Nike","pride","viral","LGBT","LGBTQ","Business"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4831294/nikes-campaign-leiomy-maldonado/","name":"Nike's Latest Campaign Stars Vogue Dancing Legend Leiomy Maldonado"}}]}] ```