--- title: Texas Wendy's Responds to Pure Water in Viral Sign Battle description: The Lubbock, Texas, Wendy's and Pure Water managers tell TIME their viral sign battle will continue. canonical: https://time.com/4821279/wendys-pure-water-sign-battle/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2017-06-16T14:08:25.000Z article:modified_time: 2026-04-13T07:44:34.044Z og:title: Texas Wendy's Responds to 'Redhead With No Soul' Taunt og:description: The latest in a viral sign battle between the fast food chain and nearby store og:url: https://time.com/4821279/wendys-pure-water-sign-battle/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt473366f884b56bfd/6988cc852dce01a0ed9ed661/wendys-most-retweeted-tweet-chicken-nuggets.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: A Wendy's Restaurant As Gains Tops Estimated Forecast og:type: article twitter:card: summary_large_image twitter:title: Texas Wendy's Responds to 'Redhead With No Soul' Taunt twitter:description: The latest in a viral sign battle between the fast food chain and nearby store twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt473366f884b56bfd/6988cc852dce01a0ed9ed661/wendys-most-retweeted-tweet-chicken-nuggets.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Texas Wendy's Responds to Store That Called Mascot a 'Redhead With No Soul' > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jun 16, 2017 2:08 PM UTC  Wendy's Co. signage is displayed outside of a restaurant in Torrance, California, U.S., on Thursday, Jan. 16, 2014\. Wendys saw a 5.7% pre-market gain topping the company's 2014 estimated forecast Photographer: Patrick T. Fallon/Bloomberg via Getty Images Wendy's Co. signage is displayed outside of a restaurant in Torrance, California, U.S., on Thursday, Jan. 16, 2014\. Wendys saw a 5.7% pre-market gain topping the company's 2014 estimated forecast Photographer: Patrick T. Fallon/Bloomberg via Getty Images Bloomberg—Bloomberg via Getty Images by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jun 16, 2017 2:08 PM UTC A sign battle between a Texas [Wendy’s](http://time.com/4653281/super-bowl-ads-commercials-most-influential-time/) and the Pure Water and Tea Company store across the street went [viral](http://time.com/4817897/wendys-texas-sign-war-pure-water-ice/) Wednesday, and the friendly battle of wits is only heating up. Since last month, the local businesses have been facing off against each other by slinging witty insults back and forth across the road in the city of Lubbock. “You want beef, Wendy’s? You’ve got it,” read the Pure Water sign that started it all. Wendy’s comeback: “Come through and get served — you deserve it!” Gauntlets thrown. It only got funnier from there, as images of the brawl between burger-flipping wordsmiths and their tea-brewing opponents scored attention online, where a good sign feud is widely appreciated. Wendy’s shift manager Natalie Boswell says things started to feel personal when Pure Water upped the ante with its latest sign. “They got us with the last one,” she told TIME. The sign was a stab at the Wendy’s mascot, calling her a “redhead with no soul.” But employees of both stores confirm it’s all good-natured fun. “It’s been really fun to come up with what we’re going to say next when they have a comeback,” Boswell said. As for how it will end, she was confident in her staff: “We will win.” The general manager who oversees Pure Water and Tea Company, Byron Gray, also said the staff has nothing against their neighbors at Wendy’s. “I think people just ran out of things to say, so it’s pretty innocent,” he said. “As long as they don’t get ugly, I’ll let it go on, and we’ll both keep going.” See the history of the feud below. > [](https://twitter.com/rileylookingbil/status/866669279608963072) > [](https://twitter.com/keely%5Fmcmillan/status/871431605528608768) > [](https://twitter.com/Bbass27/status/872137321822519297) > [](https://twitter.com/dylanmonroeTTU/status/873631985952063488) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4821279/wendys-pure-water-sign-battle/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4821279/wendys-pure-water-sign-battle/"},"headline":"Texas Wendy's Responds to Store That Called Mascot a 'Redhead With No Soul'","datePublished":"2017-06-16T14:08:25.000Z","dateModified":"2026-04-13T07:44:34.044Z","description":"The Lubbock, Texas, Wendy's and Pure Water managers tell TIME their viral sign battle will continue.","url":"https://time.com/4821279/wendys-pure-water-sign-battle/","keywords":["Newsfeed","viral","food and drink","Business"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt473366f884b56bfd/6988cc852dce01a0ed9ed661/wendys-most-retweeted-tweet-chicken-nuggets.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt473366f884b56bfd/6988cc852dce01a0ed9ed661/wendys-most-retweeted-tweet-chicken-nuggets.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"A Wendy's Restaurant As Gains Tops Estimated Forecast","caption":"A Wendy's Restaurant As Gains Tops Estimated Forecast","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4821279/wendys-pure-water-sign-battle/","name":"Texas Wendy's Responds to Store That Called Mascot a 'Redhead With No Soul'"}}]}] ```