--- title: Wendy's Has Funny Sign War With Pure Water Ice and Tea description: A local outpost of the fast food chain and it's across-the-road neighbor are going at it with their hilarious dueling signboards. canonical: https://time.com/4817897/wendys-texas-sign-war-pure-water-ice/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2017-06-14T15:00:40.000Z article:modified_time: 2026-04-13T07:44:28.479Z og:title: A Texas Wendy's Is Beefing With a Neighboring Store and the Signs Are Hilarious og:description: Wendy's and its across-the-road neighbor are dueling via roadside signboards og:url: https://time.com/4817897/wendys-texas-sign-war-pure-water-ice/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0e749a7845c668da/6988d1968fd2ee1c5e357889/wendys-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5568 og:image:height: 3132 og:image:alt: US-INTERNET-FOOD-TWITTER-OFFBEAT og:type: article twitter:card: summary_large_image twitter:title: A Texas Wendy's Is Beefing With a Neighboring Store and the Signs Are Hilarious twitter:description: Wendy's and its across-the-road neighbor are dueling via roadside signboards twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0e749a7845c668da/6988d1968fd2ee1c5e357889/wendys-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # A Texas Wendy's Is Beefing With a Neighboring Store and the Signs Are Hilarious > Sponsored content. 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An American teenager has broken the world record for the most retweets, in a crusade to win a year's supply of his favorite food: chicken nuggets.Beating out TV stars Ellen Degeneres and Kim Kardashian, and leaving former US president Barack Obama in the slow lane, 16-year-old Carter Wilkerson started his Twitter challenge on April 5 when he asked the Wendy's fast food chain how many retweets he would need to receive a year's supply of nuggets for free.And the web responded. On May 9, 2017, his message had been retweeted more than 3.4 million times, beating the record that Degeneres racked up at the 2014 Oscars, when she posted a selfie with a gaggle of film stars that included Bradley Cooper, Jennifer Lawrence, Meryl Streep and Brad Pitt. / AFP PHOTO / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images) The Wendy's sign is seen outside their restaurant in Bowie, Maryland on May 9, 2017\. An American teenager has broken the world record for the most retweets, in a crusade to win a year's supply of his favorite food: chicken nuggets.Beating out TV stars Ellen Degeneres and Kim Kardashian, and leaving former US president Barack Obama in the slow lane, 16-year-old Carter Wilkerson started his Twitter challenge on April 5 when he asked the Wendy's fast food chain how many retweets he would need to receive a year's supply of nuggets for free.And the web responded. On May 9, 2017, his message had been retweeted more than 3.4 million times, beating the record that Degeneres racked up at the 2014 Oscars, when she posted a selfie with a gaggle of film stars that included Bradley Cooper, Jennifer Lawrence, Meryl Streep and Brad Pitt. / AFP PHOTO / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)JIM WATSON—AFP/Getty Images by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jun 14, 2017 3:00 PM UTC You can count on [Wendy’s](http://time.com/4653281/super-bowl-ads-commercials-most-influential-time/) to never back down from a challenge. A local outpost of the fast food chain in Lubbock, Texas is engaging in a heated beef with its neighbor across the road, a drinks depot called Pure Water Ice and Tea Company — all via witty roadside signboards. It all started last month, [according to local news reports](http://lubbockonline.com/local-news/business/news/2017-06-01/sign-war-lubbock-s-wendy-s-serving-beef-pure-water), when Pure offered local resident Kliff Kingsbury free drinks via its sign. Wendy’s then upped the ante, offering the customer free drinks _and_ food. (Apparently, Kingsbury declined both offers.) But the rivalry has only heated up from there, with the two stores slinging puns back and forth across the road, to the general amusement of passersby — and the internet. “You want beef, Wendy’s? You’ve got it” read the Pure sign at one point. To which Wendy’s shot back: “Come through and get served — you deserve it!” On another day, Pure decided to get personal. “Burgers aren’t the only things square at Wendy’s,” they advertised. Wendy’s response? “Everyone knows Wendy’s squares up, you ain’t ’bout that life.” Shots fired. Tweets of the images of the dueling signs have racked up some viral attention online, too. And as the [Lubbock Avalanche-Journal](http://lubbockonline.com/local-news/business/news/2017-06-01/sign-war-lubbock-s-wendy-s-serving-beef-pure-water) reported, since it’s all in good fun, the two spots have no intention to settle down any time soon. > [](https://twitter.com/rileylookingbil/status/866669279608963072) > [](https://twitter.com/keely%5Fmcmillan/status/871431605528608768) > [](https://twitter.com/Bbass27/status/872137321822519297) > [](https://twitter.com/dylanmonroeTTU/status/873631985952063488) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4817897/wendys-texas-sign-war-pure-water-ice/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4817897/wendys-texas-sign-war-pure-water-ice/"},"headline":"A Texas Wendy's Is Beefing With a Neighboring Store and the Signs Are Hilarious","datePublished":"2017-06-14T15:00:40.000Z","dateModified":"2026-04-13T07:44:28.479Z","description":"A local outpost of the fast food chain and it's across-the-road neighbor are going at it with their hilarious dueling signboards.","url":"https://time.com/4817897/wendys-texas-sign-war-pure-water-ice/","keywords":["Newsfeed","Food & Drink","Retail","Wendy's","viral","Fast Food"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0e749a7845c668da/6988d1968fd2ee1c5e357889/wendys-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0e749a7845c668da/6988d1968fd2ee1c5e357889/wendys-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"US-INTERNET-FOOD-TWITTER-OFFBEAT","caption":"US-INTERNET-FOOD-TWITTER-OFFBEAT","creditText":"JIM WATSON—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4817897/wendys-texas-sign-war-pure-water-ice/","name":"A Texas Wendy's Is Beefing With a Neighboring Store and the Signs Are Hilarious"}}]}] ```