--- title: Wendy's Has Funny Sign War With Pure Water Ice and Tea description: A local outpost of the fast food chain and it's across-the-road neighbor are going at it with their hilarious dueling signboards. canonical: https://time.com/4817897/wendys-texas-sign-war-pure-water-ice/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2017-06-14T15:00:40.000Z article:modified_time: 2026-10-08T09:07:22.771Z og:title: A Texas Wendy's Is Beefing With a Neighboring Store and the Signs Are Hilarious og:description: Wendy's and its across-the-road neighbor are dueling via roadside signboards og:url: https://time.com/4817897/wendys-texas-sign-war-pure-water-ice/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0e749a7845c668da/6988d1968fd2ee1c5e357889/wendys-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5568 og:image:height: 3132 og:image:alt: US-INTERNET-FOOD-TWITTER-OFFBEAT og:type: article twitter:card: summary_large_image twitter:title: A Texas Wendy's Is Beefing With a Neighboring Store and the Signs Are Hilarious twitter:description: Wendy's and its across-the-road neighbor are dueling via roadside signboards twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0e749a7845c668da/6988d1968fd2ee1c5e357889/wendys-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # A Texas Wendy's Is Beefing With a Neighboring Store and the Signs Are Hilarious > Sponsored content. 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[Watch (HLS stream): Should I Eat Burgers?](https://cdn.jwplayer.com/manifests/G7EXHLsP.m3u8) (2:02)  _Published 2015-07-08. It may be stating the obvious, but burgers, as we know them, are not a health food, according to most of our experts. Here's why 3 out of 5 experts gave burgers the thumbs down._ by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jun 14, 2017 3:00 PM UTC by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jun 14, 2017 3:00 PM UTC You can count on [Wendy’s](http://time.com/4653281/super-bowl-ads-commercials-most-influential-time/) to never back down from a challenge. A local outpost of the fast food chain in Lubbock, Texas is engaging in a heated beef with its neighbor across the road, a drinks depot called Pure Water Ice and Tea Company — all via witty roadside signboards. It all started last month, [according to local news reports](http://lubbockonline.com/local-news/business/news/2017-06-01/sign-war-lubbock-s-wendy-s-serving-beef-pure-water), when Pure offered local resident Kliff Kingsbury free drinks via its sign. Wendy’s then upped the ante, offering the customer free drinks _and_ food. (Apparently, Kingsbury declined both offers.) But the rivalry has only heated up from there, with the two stores slinging puns back and forth across the road, to the general amusement of passersby — and the internet. “You want beef, Wendy’s? You’ve got it” read the Pure sign at one point. To which Wendy’s shot back: “Come through and get served — you deserve it!” On another day, Pure decided to get personal. “Burgers aren’t the only things square at Wendy’s,” they advertised. Wendy’s response? “Everyone knows Wendy’s squares up, you ain’t ’bout that life.” Shots fired. Tweets of the images of the dueling signs have racked up some viral attention online, too. And as the [Lubbock Avalanche-Journal](http://lubbockonline.com/local-news/business/news/2017-06-01/sign-war-lubbock-s-wendy-s-serving-beef-pure-water) reported, since it’s all in good fun, the two spots have no intention to settle down any time soon. > [](https://twitter.com/rileylookingbil/status/866669279608963072) > [](https://twitter.com/keely%5Fmcmillan/status/871431605528608768) > [](https://twitter.com/Bbass27/status/872137321822519297) > [](https://twitter.com/dylanmonroeTTU/status/873631985952063488) ## Transcript [ MUSIC ] It might be stating the obvious, but burgers, as we know them, just aren't a health food, according to most of our experts. Here's why three out of five of them give burgers the thumbs down. [ MUSIC ] But there might be some wiggle room there. Depending on what's in your patty. Fatty beef from dubiously- fed cattle, slathered in sugary ketchup and placed between two halves of a refined flour bun? No, thanks, says David Katz. Same for any beef burger not made with 90 to 95 % lean ground beef, says Julia Zumpano. Kristi King, however, gives a thumbs up to burgers in moderation and in proper portion sizes. Burgers are high in protein, vitamin B12, and iron, she says. Moderation, of course, is the key word. Eating beef burgers regularly isn't a good idea for a few reasons, says Erica Frank. Beef burgers are loaded with saturated fat, she points out. An ungarnished fast food cheeseburger has 29 % of your daily FDA recommended limit. Certain burgers can come with a large side of environmental issues. Beef just isn't the most sustainable meat to produce. Raising a cow takes a huge amount of water, and livestock production is a large contributor to climate change, Frank says In fact, raising and producing livestock is responsible for 18 % of global greenhouse gas emissions worldwide according to the Food and Agriculture Organization of the United Nations. Local demand for meat is increasing nearly two percent a year, says Rebecca Shaw. One way to make burgers better for the earth is to change the way we grow corn, a primary source of cow feeds, she said. [ MUSIC ] choosing grass fed, instead of corn fed beef is one way to earn burgers a slightly higher rating in Katz's opinion. But when it comes to his wife's special burgers, made from lean, free range ground turkey and lentils, Katz gives a definite yes. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4817897/wendys-texas-sign-war-pure-water-ice/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4817897/wendys-texas-sign-war-pure-water-ice/"},"headline":"A Texas Wendy's Is Beefing With a Neighboring Store and the Signs Are Hilarious","datePublished":"2017-06-14T15:00:40.000Z","dateModified":"2026-10-08T09:07:22.771Z","description":"A local outpost of the fast food chain and it's across-the-road neighbor are going at it with their hilarious dueling signboards.","url":"https://time.com/4817897/wendys-texas-sign-war-pure-water-ice/","keywords":["Newsfeed","Food & Drink","Retail","Wendy's","viral","Fast Food"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0e749a7845c668da/6988d1968fd2ee1c5e357889/wendys-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0e749a7845c668da/6988d1968fd2ee1c5e357889/wendys-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"US-INTERNET-FOOD-TWITTER-OFFBEAT","caption":"US-INTERNET-FOOD-TWITTER-OFFBEAT","creditText":"JIM WATSON—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4817897/wendys-texas-sign-war-pure-water-ice/","name":"A Texas Wendy's Is Beefing With a Neighboring Store and the Signs Are Hilarious"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Should I Eat Burgers?","description":"It may be stating the obvious, but burgers, as we know them, are not a health food, according to most of our experts. 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