--- title: Pink Pineapples on Instagram Are a 2017 Summer Food Trend description: Summer means rosé, blush-colored cakes – and now, pink pineapples. canonical: https://time.com/4794541/pink-pineapples-instagram-food-trends/ author: Food Wine article:opinion: false article:content_tier: free article:published_time: 2017-05-25T17:19:17.000Z article:modified_time: 2026-04-13T07:43:57.413Z og:title: Hot Pink Pineapples are Taking Over Instagram og:description: Summer means rosé, blush-colored cakes – and now, pink pineapples. og:url: https://time.com/4794541/pink-pineapples-instagram-food-trends/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt67da395f7022325c/6988cee90b72e37a7d6edf85/gettyimages-526510321.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3008 og:image:height: 1692 og:image:alt: Exotic Hawaiian Pineapple og:type: article twitter:card: summary_large_image twitter:title: Hot Pink Pineapples are Taking Over Instagram twitter:description: Summer means rosé, blush-colored cakes – and now, pink pineapples. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt67da395f7022325c/6988cee90b72e37a7d6edf85/gettyimages-526510321.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Goodbye Unicorn Food, Hello Pink Pineapples: Here Comes the Latest Instagram Trend > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Elisabeth Sherman / Food and Wine](https://time.com/author/food-wine/) ## Elisabeth Sherman / Food and Wine May 25, 2017 5:19 PM UTC  A row of brightly colored Hawaiian pineapple plants. A row of brightly colored Hawaiian pineapple plants. sbossert—Getty Images/iStockphoto by [Elisabeth Sherman / Food and Wine](https://time.com/author/food-wine/) ## Elisabeth Sherman / Food and Wine May 25, 2017 5:19 PM UTC In the summer, food is more beautiful with a pink hue: [Rosé](http://www.foodandwine.com/wine/40-ounce-bottles-rose-are-trend-2017-has-been-waiting), [Frappuccinos](http://www.foodandwine.com/news/we-hope-youre-ready-dragon-frap-and-pink-pegasus-frap-starbucks-latest-creations), cakes – and now, pink [pineapples](http://www.foodandwine.com/fruits/tropical-fruit/pineapple). The strange new strain of everyone’s favorite tropical fruit has actually been in development by Del Monte Fresh Produce since 2005, but the pictures of their hot pink perfection began to surface again last week. Now they’re taking over Instagram feeds just in time for summer. Yes, they’re cute but can you eat them? Last December, the FDA gave pink pineapples its seal of approval, meaning they can be sold in grocery stores. Now, Del Monte and Dole are teaming up like two produce superheroes to grow the pink pineapples in Hawaii and Costa Rica. Even if the FDA says they’re safe to eat – or wedge on the edge of your cocktail glass by the pool – they are indeed [genetically modified](http://www.foodandwine.com/fwx/food/pink-pineapple-gmo). Del Monte, which received the patent to create that signature “extra sweet pink flesh pineapple,” appropriately named Rosé, in 2012, turned the pineapples pink using lycopene, the substance that gives tomatoes their fire engine red color, and makes watermelons pink as well, meaning you’ve probably already safely eaten plenty of lycopene in your life. Apparently, the addition of lycopene also makes the pink pineapples even sweeter than regular pineapple, which is already packed with sugar. But something else tells us that when these pink pineapples finally hit grocery stores, people won’t care how they taste – as long as they look good in a smoothie, tacos, or on the picnic table. _This_ [_article_](http://www.foodandwine.com/news/pink-pineapples-are-taking-over-instagram) _originally appeared on_ [_FoodandWine.com_](http://foodandwine.com) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4794541/pink-pineapples-instagram-food-trends/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4794541/pink-pineapples-instagram-food-trends/"},"headline":"Goodbye Unicorn Food, Hello Pink Pineapples: Here Comes the Latest Instagram Trend","datePublished":"2017-05-25T17:19:17.000Z","dateModified":"2026-04-13T07:43:57.413Z","description":"Summer means rosé, blush-colored cakes – and now, pink pineapples.","url":"https://time.com/4794541/pink-pineapples-instagram-food-trends/","keywords":["Newsfeed","Food & Drink","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt67da395f7022325c/6988cee90b72e37a7d6edf85/gettyimages-526510321.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Elisabeth Sherman / Food and Wine"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt67da395f7022325c/6988cee90b72e37a7d6edf85/gettyimages-526510321.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Exotic Hawaiian Pineapple","caption":"Exotic Hawaiian Pineapple","creditText":"sbossert—Getty Images/iStockphoto","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4794541/pink-pineapples-instagram-food-trends/","name":"Goodbye Unicorn Food, Hello Pink Pineapples: Here Comes the Latest Instagram Trend"}}]}] ```