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title: Why So Many People Hate Scented Products
description: New findings suggest that fragrance sensitivity is not only a common issue, but can be quite severe.
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article:modified_time: 2026-02-23T03:43:45.468Z
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blte3e11d4b67dfc388/6988bd88fb4eac09228910ae/fragrance-sensitivity-side-effects.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Why So Many People Hate Scented Products

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> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=40f5deed-aa5b-4f86-ab57-7dff3ff513c9&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=40f5deed-aa5b-4f86-ab57-7dff3ff513c9&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=40f5deed-aa5b-4f86-ab57-7dff3ff513c9&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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by 

[Anthea Levi / Health.com](https://time.com/author/health-com/)


## Anthea Levi / Health.com


Contributor

Mar 10, 2017 3:07 PM UTC

![Green Perfume Spraying](https://static.time.com/v3/assets/bltea6093859af6183b/blte3e11d4b67dfc388/6988bd88fb4eac09228910ae/fragrance-sensitivity-side-effects.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

High resolution Perfume. Studio Lighting. Medium format camera.

High resolution Perfume. Studio Lighting. Medium format camera. Getty Images

by 

[Anthea Levi / Health.com](https://time.com/author/health-com/)


## Anthea Levi / Health.com


Contributor

Mar 10, 2017 3:07 PM UTC

You may not love the scent of your coworker’s hand cream, or the perfume wafting across the aisle on the train. But for some people, fragrances like those can trigger a range of very real symptoms, according to a new Australian study, from migraines to difficulties with breathing.

For her research, Anne Steinemann, PhD, a professor of civil engineering at the University of Melbourne School of Engineering, asked nearly 1,100 people to complete questionnaires about their [exposure to fragranced products](http://www.sciencedirect.com/science/article/pii/S2211335516301449)—such as personal care products, air fresheners, cleaning solutions, and laundry supplies—and any reactions those products may have triggered.

The findings, published in the journal _Preventive Medicine Reports,_ suggest that fragrance sensitivity is not only a common issue, but can be quite severe. One-third of the study participants reported experiencing one or more health issues from scented products (whether they used the items themselves, or were exposed to them in public places).

The most common reaction was respiratory difficulties, including coughing and shortness of breath. Almost 17% of participants reported this effect.

Fourteen percent reported mucosal symptoms (such as congestion and watery eyes); 10% had experienced [migraines](http://www.health.com/migraines-headaches); and 9.5% said they developed skin problems (like rashes, hives, tingling skin, and dermatitis).

**_Health.com_**_:_ [_20 Ways to Stop Allergies_](http://www.health.com/health/gallery/0,,20361208,00.html/?xid=time)

Other reactions reported included [asthma](http://www.health.com/asthma) attacks (7.6%) and gastrointestinal problems (3.3%). Almost 5% of people said they suffered neurological symptoms (dizziness or fainting, for example); and 4.1% reported cognitive problems, such as trouble with their memory and difficulty concentrating.


What’s more, nearly 8% of the respondents said they had missed work or lost a job in the past year as a result of feeling ill from exposure to fragrances in the workplace.

“Based on my findings, it’s clear that the health effects of fragrance sensitivities can be immediate, severe, and potentially disabling,” says Steinemann. Her previous research in the United States found that 19% of Americans experience [adverse reactions to air fresheners](http://www.ncbi.nlm.nih.gov/pubmed/19326669).

“Some people feel like they can’t enter public restrooms or walk inside shops because they don’t want to risk an asthma attack,” says Steinemann. “This loss of functionality makes a fragrance sensitivity not just a health issue, but a societal and economic one too.”

For anyone who reacts to fragrances, there are a few simple things you can do to protect yourself, she says. First, get rid of air fresheners, which don’t actually improve air quality; and open windows for ventilation instead. You can also try to go old school with your cleaning supplies, she suggests, using products like vinegar or [baking soda](http://www.health.com/health/gallery/0,,20904678,00.html) to wipe down your kitchen and bathroom.


Finally, don’t be afraid to let colleagues know a second-hand scent (from a candle, for example, or an odor-eliminating spray) is making you sick. “Speak up!” urges Steinemann. “It’s a health hazard and workplace liability that doesn’t help productivity.”

_This_ [_article_](http://www.health.com/allergy/fragrance-sensitivity-health-effects/?xid=time) _originally appeared on_ [_Health.com_](http://www.health.com)

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