--- description: Westeros' three main power players—Cersei Lannister, Jon Snow and Daenerys Targaryen—feature in the trailer for season 7 of Game of Thrones. title: Rivals Face Off in the New 'Game of Thrones' Trailer image: https://static.time.com/v3/assets/bltea6093859af6183b/blteb13dc9942d582b9/6988c0a3ab6d77de506ad6b7/game-of-thrones-trailer.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close # Rivals Face Off in the New _Game of Thrones_ Trailer  by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Updated: Dec 13, 2023 12:07 PM CUTPublished: Mar 30, 2017 5:19 PM CUT  by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Updated: Dec 13, 2023 12:07 PM CUTPublished: Mar 30, 2017 5:19 PM CUT The first promo for [season 7](http://time.com/4583580/game-of-thrones-season-7-teaser-jon-arya-sansa/ "undefined") of [_Game of Thrones_](http://time.com/4429346/game-of-thrones-season-7-cast-news/ "undefined")is officially here. HBO released the highly-anticipated preview Thursday, generating buzz from fans eager to return to the [Seven Kingdoms](http://time.com/4715080/game-of-thrones-wedding/ "undefined"). Featuring Westeros’ three main power players—Cersei Lannister, Jon Snow and Daenerys Targaryen—the 90-second spot shows each ruler making their way toward the throne room in their respective castle—the Red Keep, Winterfell and what is presumably the Targaryen ancestral seat of [Dragonstone](http://gameofthrones.wikia.com/wiki/Dragonstone%5F%28castle%29 "undefined")—while [James’](https://twitter.com/wearejames/status/847500265901015040 "undefined") [“Sit Down”](https://www.youtube.com/watch?v=1q%5FEDaaJOPw "undefined") plays in the background. The trailer takes a turn around the one-minute mark as Cersei blows out a puff of cold air from the Iron Throne that materializes into what appears to be the icy blue eye of the Night’s King—an ending similar to that of the [“Sigils” teaser](http://time.com/4698363/game-of-thrones-season-7-teaser-white-walker-clue/ "undefined") released earlier in March. Winter is, very clearly, here. Season seven of _Game of Thrones_ will premiere July 16 at 9 p.m. on HBO. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4666352/game-of-thrones-season-7-trailer-jon-snow-cersei-daenerys/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4666352/game-of-thrones-season-7-trailer-jon-snow-cersei-daenerys/"},"headline":"Rivals Face Off in the New Game of Thrones Trailer","datePublished":"2017-03-30T17:19:27.000Z","dateModified":"2023-12-13T12:07:47.000Z","description":"It's finally here!","url":"https://time.com/4666352/game-of-thrones-season-7-trailer-jon-snow-cersei-daenerys/","keywords":["Television","game of thrones","TV"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blteb13dc9942d582b9/6988c0a3ab6d77de506ad6b7/game-of-thrones-trailer.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blteb13dc9942d582b9/6988c0a3ab6d77de506ad6b7/game-of-thrones-trailer.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"game-of-thrones","caption":"Game of Thrones","creditText":"HBO","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4666352/game-of-thrones-season-7-trailer-jon-snow-cersei-daenerys/","name":"Rivals Face Off in the New Game of Thrones Trailer"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"This Video Is No Longer Available","description":"It's finally here!","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/fKodeUO6/poster.jpg?width=720","uploadDate":"2026-06-23T15:00:44.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/fKodeUO6.m3u8","embedUrl":"https://time.com/4666352/game-of-thrones-season-7-trailer-jon-snow-cersei-daenerys/","duration":"PT10S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4666352/game-of-thrones-season-7-trailer-jon-snow-cersei-daenerys/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```