--- title: Super Bowl Uber Code, Tostitos' Breathalyzer Chip Bag description: Just in time for Super Bowl Sunday, Tostitos is launching a new bag of chips that doubles as a breathalyzer. canonical: https://time.com/4648460/tostitos-breathalyzer-chip-bag/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2017-01-25T16:04:58.000Z article:modified_time: 2026-08-19T07:44:35.520Z og:title: Tostitos' New Chip Bag Knows When You're Drunk og:description: And will even give you an Uber code og:url: https://time.com/4648460/tostitos-breathalyzer-chip-bag/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Tostitos' New Chip Bag Knows When You're Drunk twitter:description: And will even give you an Uber code twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Tostitos' New Breathalyzer Chip Bag Is Here to Be Your New Best Friend > Sponsored content. 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There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=13e4a320-01f5-46cf-9e37-004bcf63e7db&cr=time-nl-network-2026q3-v1)  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jan 25, 2017 4:04 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jan 25, 2017 4:04 PM UTC Just in time for the biggest [snacking](http://time.com/3687510/super-bowl-snacks-calories/) and [drinking](http://time.com/money/4202586/super-bowl-sales-impact/) holiday of the year — [Super Bowl Sunday](http://time.com/4642845/super-bowl-li-tom-brady-patriots-falcons/), of course — Tostitos is launching a new bag of chips that doubles as a [breathalyzer](http://time.com/81500/a-breathalyzer-for-lung-cancer-may-be-on-its-way/). The limited-edition “Party Safe” bag is meant to discourage drinking and driving, and will even provide those with a trace of alcohol on their breath with a $10 Uber code on the day of [the big game](http://time.com/money/4648824/super-bowl-2017-watch-online-live-stream-free/). The company promises it comes equipped with an alcohol sensor that, when breathed into, will turn red if alcohol is detected and green if it’s not. “Our goal is to remove 25,000 cars from the roads that Sunday evening,” said Jennifer Saenz, Frito-Lay’s chief marketing officer, according to [Adweek](http://www.adweek.com/adfreak/tostitos-new-party-bag-knows-when-youve-been-drinking-and-will-even-call-you-uber-175727). “Whether watching the big game at a friend’s house or at a local bar, a safe ride home is just a few easy taps away.” > [](https://twitter.com/Adweek/status/823996769507954688) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4648460/tostitos-breathalyzer-chip-bag/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4648460/tostitos-breathalyzer-chip-bag/"},"headline":"Tostitos' New Breathalyzer Chip Bag Is Here to Be Your New Best Friend","datePublished":"2017-01-25T16:04:58.000Z","dateModified":"2026-08-19T07:44:35.520Z","description":"And will even give you an Uber code","url":"https://time.com/4648460/tostitos-breathalyzer-chip-bag/","keywords":["Newsfeed","Food & Drink","Super Bowl"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4648460/tostitos-breathalyzer-chip-bag/","name":"Tostitos' New Breathalyzer Chip Bag Is Here to Be Your New Best Friend"}}]}] ```