--- title: Jessica Alba's Honest Company Unveils Bipartisan Diapers description: Jessica Alba's Honest Company will sell a line of bipartisan diapers to promote unity and compassion in the 2016 election. canonical: https://time.com/4479527/bipartisan-diapers/ author: Samantha Cooney article:opinion: true article:content_tier: free article:published_time: 2016-09-06T11:00:59.000Z article:modified_time: 2026-02-26T20:06:48.292Z article:section: Ideas og:title: Jessica Alba's Honest Company Will Sell Bipartisan Diapers og:description: They feature an elephant and a donkey holding hands og:url: https://time.com/4479527/bipartisan-diapers/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb5d6e6f901b6ec20/6988a4bbfb4eac208688efa0/honest-diapers-jessica-alba.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1920 og:image:height: 1080 og:image:alt: honest-diapers-jessica-alba og:type: article twitter:card: summary_large_image twitter:title: Jessica Alba's Honest Company Will Sell Bipartisan Diapers twitter:description: They feature an elephant and a donkey holding hands twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb5d6e6f901b6ec20/6988a4bbfb4eac208688efa0/honest-diapers-jessica-alba.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Jessica Alba's Honest Company Will Sell Bipartisan Diapers (6 Sep 2016) > Sponsored content. 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It explains how TIME's journalism is made, from the first pitch through the editorial decisions behind a finished story or cover. #### How can I read about how TIME chooses its covers? Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-inside-2026q3/newsletters?i=b1a32d34-b111-4cca-a59b-b38be8310e72&cr=time-nl-inside-2026q3-v1)  by [Samantha Cooney](https://time.com/author/samantha-cooney/)  ## Samantha Cooney Sep 6, 2016 11:00 AM UTC  Honest Company  by [Samantha Cooney](https://time.com/author/samantha-cooney/)  ## Samantha Cooney Sep 6, 2016 11:00 AM UTC [Jessica Alba](http://motto.time.com/4308102/celebrity-makeup-adele-rihanna/?iid=sr-link1)‘s eco-friendly e-commerce business, the Honest Company, is taking a political stance with its new line of diapers. But perhaps not the one that you’d expect. Starting on Tuesday, the company will sell [“bipartisan” diapers](https://honest.app.box.com/s/tf5p7g5211oidfsabshaz4pcibzxcfid) that feature illustrations of both U.S. political party symbols, the donkey and the elephant, holding hands. Honest Company co-founder and CEO Brian Lee told TIME via email that the company wanted to sell the diapers, which are available on [the company’s website](https://www.honest.com/) for $13.95, to promote unity during a divisive presidential [election](http://motto.time.com/4465032/hillary-clinton-poll-gender/?iid=sr-link1). “Our children are the leaders of the future, and it is our responsibility as parents to ensure they grow up in a world of love,” Lee said. “As the election approaches, let’s teach our children to embrace unity and compassion. There is one United States, one people, indivisible, and our new election diaper encompasses that sincere belief.” Alba, the mother of two daughters, co-founded the company in 2011 to sell all-natural and chemical-free baby products, and the company has since expanded to sell other household products, including beauty products, soap and cleaning supplies. (Honest has since been hit with a handful of [lawsuits](http://fortune.com/2016/08/25/jessica-alba-honest-company/) that [claim its products aren’t as all-natural as the company](http://time.com/4228325/jessica-alba-honest-company-lawsuit/) purports. Alba has called these lawsuits “[baseless](http://fortune.com/2016/08/25/jessica-alba-honest-company/).”) The bipartisan diapers aren’t Alba’s first foray into political discourse. She starred [in a campaign to encourage young people to register](http://www.people.com/people/article/0,,20224589,00.html) to vote in 2008, and endorsed President Obama in both [2008](http://www.topnews.in/light/jessica-alba,-ryan-phillippe-support-obama-new-will.i.am-video-27376) and [2012](http://www.politico.com/blogs/click/2012/08/jessica-alba-obamas-got-my-vote-132530). “I always try to set a good example for my children—but I’m amazed by how much I actually learn from them,” Alba told TIME via email. “Our election diapers were inspired by all of the little ones out there who were born not to see red or blue, but simply to love.” ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/4479527/bipartisan-diapers/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4479527/bipartisan-diapers/"},"headline":"Jessica Alba's Honest Company Will Sell Bipartisan Diapers (6 Sep 2016)","datePublished":"2016-09-06T11:00:59.000Z","dateModified":"2026-02-26T20:06:48.292Z","description":"They feature an elephant and a donkey holding hands","url":"https://time.com/4479527/bipartisan-diapers/","keywords":["politics"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb5d6e6f901b6ec20/6988a4bbfb4eac208688efa0/honest-diapers-jessica-alba.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Samantha Cooney","jobTitle":null,"url":"https://time.com/author/samantha-cooney/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb5d6e6f901b6ec20/6988a4bbfb4eac208688efa0/honest-diapers-jessica-alba.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"honest-diapers-jessica-alba","caption":"","creditText":"Honest Company","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/politics/","name":"politics"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4479527/bipartisan-diapers/","name":"Jessica Alba's Honest Company Will Sell Bipartisan Diapers (6 Sep 2016)"}}]}] ```