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Jessica Alba’s Honest Co. Accused of Deceptive Labeling

Fast Company Hosts First-Ever LA Creativity Counter Conference
Vivien Killilea—Getty Images Founder and Chief Creative Officer of The Honest Company Jessica Alba speaks at Fast Company Hosts First-Ever LA Creativity Counter Conference at 72andSunny on May 7, 2015

A suit claims that the company's natural products contain synthetic ingredients

Jessica Alba’s eco-friendly e-commerce startup, Honest Company, is facing a law suit over whether its natural products are actually natural.

The plaintiffs in the suit, Brad and Manon Buonasera, claim that the products contain synthetic and toxic ingredients, according to a report from Fortune. The lawsuit, filed in a New York District Court, alleges that Alba’s company “falsely” and “deceptively” labeled its products, claiming that they contained “no harsh chemicals, ever!”

As Fortune notes, Honest Co. has previously faced allegations over their products, coming under fire last year for selling allegedly ineffective sunscreen.

The company responded to the suit in a statement to Fortune. “Our formulations are made with integrity and we remain steadfast in our commitment to transparency,” the statement says. “These allegations are without merit and we will vigorously defend this baseless lawsuit. ”

Read more at Fortune

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