TIME Companies

Jessica Alba’s Honest Co. Accused of Deceptive Labeling

Fast Company Hosts First-Ever LA Creativity Counter Conference
Vivien Killilea—Getty Images Founder and Chief Creative Officer of The Honest Company Jessica Alba speaks at Fast Company Hosts First-Ever LA Creativity Counter Conference at 72andSunny on May 7, 2015

A suit claims that the company's natural products contain synthetic ingredients

Jessica Alba’s eco-friendly e-commerce startup, Honest Company, is facing a law suit over whether its natural products are actually natural.

The plaintiffs in the suit, Brad and Manon Buonasera, claim that the products contain synthetic and toxic ingredients, according to a report from Fortune. The lawsuit, filed in a New York District Court, alleges that Alba’s company “falsely” and “deceptively” labeled its products, claiming that they contained “no harsh chemicals, ever!”

As Fortune notes, Honest Co. has previously faced allegations over their products, coming under fire last year for selling allegedly ineffective sunscreen.

The company responded to the suit in a statement to Fortune. “Our formulations are made with integrity and we remain steadfast in our commitment to transparency,” the statement says. “These allegations are without merit and we will vigorously defend this baseless lawsuit. ”

Read more at Fortune

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Readers,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team