--- title: M&M's Announce Coffee Nut as New Permanent Flavor description: The results of Mars' latest promotional campaign are in and America has chosen Coffee Nut M&M's to become the candy's new permanent flavor. canonical: https://time.com/4424241/coffee-nut-mms-flavor/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2016-07-26T19:49:35.000Z article:modified_time: 2026-04-13T07:34:48.486Z og:title: This New M&M's Flavor Will Fuel Your Coffee Addiction og:description: Although it doesn't contain any caffeine og:url: https://time.com/4424241/coffee-nut-mms-flavor/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8abd93d491cb9245/69889f69428a9e4b12cd39ae/coffee-nut-mms.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Coffee Nut M&M's og:type: article twitter:card: summary_large_image twitter:title: This New M&M's Flavor Will Fuel Your Coffee Addiction twitter:description: Although it doesn't contain any caffeine twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8abd93d491cb9245/69889f69428a9e4b12cd39ae/coffee-nut-mms.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # This New M&M's Flavor Will Fuel Your Coffee Addiction  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jul 26, 2016 7:49 PM UTC  Coffee Nut M&M's Coffee Nut M&M'sMars  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jul 26, 2016 7:49 PM UTC The results of [Mars’](http://time.com/4213510/mars-candy-artificial-colors/) latest promotional campaign are in and America has chosen Coffee Nut [M&M’s](http://newsfeed.time.com/2013/09/09/the-latest-autumn-inspired-food-item-pumpkin-spice-mms/) to become the candy’s new permanent flavor. The coffee-flavored morsels will hit shelves nationwide in August after being dubbed “America’s favorite peanut” during a contest that asked consumers to choose between three different varieties of the chocolates — coffee nut, honey nut and chili nut. Mars launched the promotion in March in order to coincide with the 2016 presidential election season, according to a [press release](http://www.marspresskit.com/vote.php) from the confectionary company. Coffee Nut was announced as the winner of the flavor vote by _VEEP_‘s [Tony Hale](http://time.com/4419495/arrested-developments-tony-hale-yearns-for-5th-season-so-he-can-reunite-with-liza-minnelli/) in a video released Monday on the [M&M’s Brand Twitter](https://twitter.com/mmschocolate?ref%5Fsrc=twsrc%5Etfw). Watch the full clip below. > [](https://twitter.com/mmschocolate/status/757564893046280194) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4424241/coffee-nut-mms-flavor/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4424241/coffee-nut-mms-flavor/"},"headline":"This New M&M's Flavor Will Fuel Your Coffee Addiction","datePublished":"2016-07-26T19:49:35.000Z","dateModified":"2026-04-13T07:34:48.486Z","description":"Although it doesn't contain any caffeine","url":"https://time.com/4424241/coffee-nut-mms-flavor/","keywords":["Newsfeed","Food & Drink","Candy"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8abd93d491cb9245/69889f69428a9e4b12cd39ae/coffee-nut-mms.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8abd93d491cb9245/69889f69428a9e4b12cd39ae/coffee-nut-mms.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Coffee Nut M&M's","caption":"Coffee Nut M&M's","creditText":"Mars","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4424241/coffee-nut-mms-flavor/","name":"This New M&M's Flavor Will Fuel Your Coffee Addiction"}}]}] ```