--- description: Starbucks Japan releases new coffee with jelly layer at the bottom. title: Starbucks Unveils Coffee Jelly Frappuccino image: https://static.time.com/v3/assets/bltea6093859af6183b/blt634f5e2d23d4322b/698899905f570f0a5db217eb/starbucks1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Starbucks Just Released Coffee Jelly Frappuccinos and They're Already Internet Famous by [Ashley Hoffman](/author/ashley-hoffman/) ## Ashley Hoffman Update your preferences in [Account Settings](/account/preferences/) Close Jun 27, 2016 7:21 PM CUT  Starbucks Japan releases new drink. by [Ashley Hoffman](/author/ashley-hoffman/) ## Ashley Hoffman Update your preferences in [Account Settings](/account/preferences/) Close Jun 27, 2016 7:21 PM CUT It’s just like Howard Schultz, Starbucks CEO [wrote](http://www.goodreads.com/quotes/432045-grow-with-discipline-balance-intuition-with-rigor-innovate-around-the "undefined") in the book _Onward_, “grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo. Find new ways to see.” It’s that kind of forward thinking that explains why Starbucks Japan announced a new drink with a bunch of jelly chunks at the bottom. The new drink, which Starbucks Japan launched Tuesday, is a frappucino with a jelly made from a Starbucks coffee blend at the bottom of the cup, according to [_Rocket News_](http://en.rocketnews24.com/2016/06/24/starbucks-japan-brings-us-a-coffee-jelly-and-creamy-vanilla-frappuccino-this-summer/ "undefined"). It comes with a bigger than usual straw for slurping up the jelly beneath the vanilla custard beneath the coffee, a step onward and beyond America’s boring [candy-colored iced drinks](http://time.com/4380102/starbucks-secret-purple-drink/ "undefined"). The drink’s whipped cream-topped three layers are ideal for maximum visibility on social media, and gelatinous things are popular in Japan, so people have shared the [tweet](https://twitter.com/Starbucks%5FJ/status/745797507725262852?ref%5Fsrc=twsrc%5Etfw "undefined") more than 27,000 times. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4384257/starbucks-coffee-jelly-frappuccino-japan/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4384257/starbucks-coffee-jelly-frappuccino-japan/"},"headline":"Starbucks Just Released Coffee Jelly Frappuccinos and They're Already Internet Famous","datePublished":"2016-06-27T19:21:53.000Z","dateModified":"2026-04-13T07:33:49.020Z","description":"With a bunch of jelly chunks at the bottom","url":"https://time.com/4384257/starbucks-coffee-jelly-frappuccino-japan/","keywords":["Newsfeed","Food & Drink","viral","Starbucks"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt634f5e2d23d4322b/698899905f570f0a5db217eb/starbucks1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt634f5e2d23d4322b/698899905f570f0a5db217eb/starbucks1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Starbucks","caption":"","creditText":"Starbucks Japan releases new drink.","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4384257/starbucks-coffee-jelly-frappuccino-japan/","name":"Starbucks Just Released Coffee Jelly Frappuccinos and They're Already Internet Famous"}}]}] ```