--- title: Starbucks Jelly Coffee Drink Available in Japan description: Starbucks Japan releases new coffee with jelly layer at the bottom. canonical: https://time.com/4384257/starbucks-coffee-jelly-frappuccino-japan/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2016-06-27T19:21:53.000Z article:modified_time: 2026-04-13T07:33:49.020Z og:title: Starbucks Unveils Coffee Jelly Frappuccino og:description: For jumpstarting your work day with dessert og:url: https://time.com/4384257/starbucks-coffee-jelly-frappuccino-japan/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt634f5e2d23d4322b/698899905f570f0a5db217eb/starbucks1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1280 og:image:height: 720 og:image:alt: Starbucks og:type: article twitter:card: summary_large_image twitter:title: Starbucks Unveils Coffee Jelly Frappuccino twitter:description: For jumpstarting your work day with dessert twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt634f5e2d23d4322b/698899905f570f0a5db217eb/starbucks1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Starbucks Just Released Coffee Jelly Frappuccinos and They're Already Internet Famous > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jun 27, 2016 7:21 PM UTC  Starbucks Japan releases new drink. by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jun 27, 2016 7:21 PM UTC It’s just like Howard Schultz, Starbucks CEO [wrote](http://www.goodreads.com/quotes/432045-grow-with-discipline-balance-intuition-with-rigor-innovate-around-the) in the book _Onward_, “grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo. Find new ways to see.” It’s that kind of forward thinking that explains why Starbucks Japan announced a new drink with a bunch of jelly chunks at the bottom. The new drink, which Starbucks Japan launched Tuesday, is a frappucino with a jelly made from a Starbucks coffee blend at the bottom of the cup, according to [_Rocket News_](http://en.rocketnews24.com/2016/06/24/starbucks-japan-brings-us-a-coffee-jelly-and-creamy-vanilla-frappuccino-this-summer/). It comes with a bigger than usual straw for slurping up the jelly beneath the vanilla custard beneath the coffee, a step onward and beyond America’s boring [candy-colored iced drinks](http://time.com/4380102/starbucks-secret-purple-drink/). The drink’s whipped cream-topped three layers are ideal for maximum visibility on social media, and gelatinous things are popular in Japan, so people have shared the [tweet](https://twitter.com/Starbucks%5FJ/status/745797507725262852?ref%5Fsrc=twsrc%5Etfw) more than 27,000 times. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4384257/starbucks-coffee-jelly-frappuccino-japan/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4384257/starbucks-coffee-jelly-frappuccino-japan/"},"headline":"Starbucks Just Released Coffee Jelly Frappuccinos and They're Already Internet Famous","datePublished":"2016-06-27T19:21:53.000Z","dateModified":"2026-04-13T07:33:49.020Z","description":"With a bunch of jelly chunks at the bottom","url":"https://time.com/4384257/starbucks-coffee-jelly-frappuccino-japan/","keywords":["Newsfeed","Food & Drink","viral","Starbucks"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt634f5e2d23d4322b/698899905f570f0a5db217eb/starbucks1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt634f5e2d23d4322b/698899905f570f0a5db217eb/starbucks1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Starbucks","caption":"","creditText":"Starbucks Japan releases new drink.","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4384257/starbucks-coffee-jelly-frappuccino-japan/","name":"Starbucks Just Released Coffee Jelly Frappuccinos and They're Already Internet Famous"}}]}] ```