7-Eleven Introduces a Blue Slurpee-Flavored Donut for Shark Week

7-Eleven is now offering Blue Raspberry Slurpee-flavored donuts for 99¢ at U.S. locations.

The 270-calorie treat has “Blue Raspberry Slurpee-flavored icing topped with blue sugar crystals to give the donut an ice-like crunch,” according to a statement.

It is part of a promotion for Shark Week on the Discovery Channel, which starts on June 26.

The new flavor comes just a little over a month after the chain started selling a Wild Cherry Slurpee-flavored donut with red sprinkles for about a dollar each.

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Write to Olivia B. Waxman at olivia.waxman@time.com.