From M&M’s to Oreos to Peeps, there’s no shortage of treats that offer a seasonal pumpkin spice flavor. Inspired by Starbucks’ iconic latte, the cinnamon-y sweet taste has become an annual indicator that autumn is close at hand.
Now, General Mills has become the latest company to hop on the fall food bandwagon, announcing the introduction of Pumpkin Spice Cheerios. The limited-edition flavor will hit shelves around Labor Day and is part of an initiative to revitalize the Cheerios brand, according to Bloomberg.
Read More: Starbucks Pumpkin Spice Lattes Are Coming to the K-Cup
And if you’re looking for a more summery cereal vibe, Cheerios is currently also offering a limited-time strawberry flavor.
More Must-Read Stories From TIME
- TIME's Top 100 Photos of 2021
- Inside Frances Haugen's Decision to Take on Facebook
- Why We Should Stop Freaking Out About Inflation
- Austria's Plan to Make COVID-19 Vaccines Compulsory Is Dividing Citizens — and Experts
- Inside the 80-Year Quest to Name Pearl Harbor's Unknown Victims
- Buying a House Feels Impossible These Days. Here Are 6 Innovative Paths to Homeownership
- 'They're Very Close.' U.S. General Says Iran Is Nearly Able to Build a Nuclear Weapon
- A Charter School's Racial Controversy Reveals the Real Battle For America's Classrooms
Read More From TIME
