Pumpkin Spice Cheerios
General Mills
April 20, 2016 11:18 AM EDT

From M&M’s to Oreos to Peeps, there’s no shortage of treats that offer a seasonal pumpkin spice flavor. Inspired by Starbucks’ iconic latte, the cinnamon-y sweet taste has become an annual indicator that autumn is close at hand.

Now, General Mills has become the latest company to hop on the fall food bandwagon, announcing the introduction of Pumpkin Spice Cheerios. The limited-edition flavor will hit shelves around Labor Day and is part of an initiative to revitalize the Cheerios brand, according to Bloomberg.

Read More: Starbucks Pumpkin Spice Lattes Are Coming to the K-Cup

And if you’re looking for a more summery cereal vibe, Cheerios is currently also offering a limited-time strawberry flavor.

Write to Megan McCluskey at megan.mccluskey@time.com.

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