Amazon Might Launch a Spotify Killer This Fall

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Founder and CEO of Amazon.com Jeff Bezos arrives at Amazon Video's 67th Primetime Emmy Celebration at The Standard Hotel on Sep. 20, 2015 in Los Angeles, California.
Founder and CEO of Amazon.com Jeff Bezos arrives at Amazon Video's 67th Primetime Emmy Celebration at The Standard Hotel on Sep. 20, 2015 in Los Angeles, California.Amanda Edwards—WireImage/Getty Images
By Lisa Eadicicco

The music streaming space might become even more competitive in the near future. Amazon is reportedly planning to launch a streaming music service to rival the likes of Spotify and Apple Music, The New York Post reports.

The online retailer has been holding meetings to license music over the past several weeks, though the plan is said to be in its early stages. Amazon is reportedly discussing a $9.99 price point for this subscription service, but a discount of about $3 or $4 might be available to those to also purchase an Amazon Echo speaker.

The company may launch the product as soon as this fall, one source told the Post. Amazon has not yet responded to TIME’s request for comment.

Amazon already offers a music service available for those who sign up for a $99 Amazon Prime subscription, which also includes free two-day shipping, access to Amazon Prime Video, and other perks. Amazon Prime Music users have the option to stream an album, download it as an MP3, order the CD, or get it on vinyl.

This new service, according to the report, would be a separate, standalone streaming option.

Amazon’s current music collection is significantly smaller than that of its competitors. The company says that more than one million songs are available through Prime, while Spotify and Apple Music both offer more than 30 million songs.

See the Factories Where Amazon Can Move 426 Items a Second

Employees collect merchandise ordered by customers for shipment from the Amazon.com distribution center in Phoenix, Arizona, Nov. 26, 2012.
Employees collect merchandise ordered by customers for shipment from the Amazon.com distribution center in Phoenix, Arizona, Nov. 26, 2012. David Paul Morris—Bloomberg/Getty Images
A worker collects order items at the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on Nov. 28, 2013.
A worker collects order items at the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on Nov. 28, 2013.Andrew Yates—AFP/Getty Images
Merchandise sits on shelves before shipment at the Amazon.com Inc. distribution center in Phoenix, Arizona, Nov. 26, 2012.
Merchandise sits on shelves before shipment at the Amazon.com Inc. distribution center in Phoenix, Arizona, Nov. 26, 2012. David Paul Morris—Bloomberg/Getty Images
An employee packs merchandise for shipment at the Amazon.com Inc. fulfillment center in Phoenix, Arizona, Dec. 2, 2013.
An employee packs merchandise for shipment at the Amazon.com Inc. fulfillment center in Phoenix, Arizona, Dec. 2, 2013. David Paul Morris—Bloomberg/Getty Images
BRITAIN-US-RETAIL-COMPANY-AMAZON
A picture shows the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on November 28, 2013, ahead of Cyber Monday on December 2nd, expected to be one of the busiest online shopping days of the year.Andrew Yates—AFP/Getty Images
BRITAIN-US-RETAIL-COMPANY-AMAZON
An employee packs orders in the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on November 28, 2013, ahead of Cyber Monday on December 2nd, expected to be one of the busiest online shopping days of the year.Andrew Yates—AFP/Getty Images
Inside An Amazon.com Distribution Center On Cyber Monday
Employee Maria Miller loads boxes onto a conveyer belt for shipping at the Amazon.com Inc. distribution center in Phoenix, Arizona, U.S. on Monday, Nov. 26, 2012. David Paul Morris—Bloomberg/Getty Images
Interior view of the hall of a logistics center of the online shopping company Amazon, taken on March 26, 2014 in Leipzig, eastern Germany.
Interior view of the hall of a logistics center of the online shopping company Amazon, taken on March 26, 2014 in Leipzig, eastern Germany. Peter Ending—AFP/Getty Images
Packages sit in regional delivery dividers ahead of distribution at the Amazon.co.uk Marston Gate 'Fulfillment Center,' the U.K. site of Amazon.com Inc. in Ridgmont, United Kingdom, Dec. 3, 2012.
Packages sit in regional delivery dividers ahead of distribution at the Amazon.co.uk Marston Gate 'Fulfillment Center,' the U.K. site of Amazon.com Inc. in Ridgmont, United Kingdom, Dec. 3, 2012. Simon Dawson—Bloomberg/Getty Images

This new rumor comes as Amazon has been positioning itself as a more of a prominent player in the entertainment industry. Mozart in the Jungle, an original series available exclusively on Amazon’s video service, took home two Golden Globe awards this month. Both Amazon and Netflix have been snapping up movies at this year’s Sundance Film Festival as well, according to The New York Times.

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