--- title: Jeb Bush Announces Anti-ISIS TV Ad description: Jeb Bush announced a new television ad focused on his strategy against ISIS, in a style that seems to be trying to trump Trump. canonical: https://time.com/4166005/jeb-bush-tv-ad-isis-donald-trump/ author: Tessa Berenson article:opinion: false article:content_tier: free article:published_time: 2016-01-04T15:12:05.000Z article:modified_time: 2026-08-19T07:41:25.148Z article:section: Politics og:title: Jeb Bush Announces Anti-ISIS TV Ad That Rivals Trump's og:description: Bush and Trump's ads will begin running the same day. og:url: https://time.com/4166005/jeb-bush-tv-ad-isis-donald-trump/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfc542af3cb16aaf8/69887592a988ca7dda6b5c0e/republican-debate-gop-presidential-018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5184 og:image:height: 2916 og:image:alt: CNN Republican Presidential Debate, Las Vegas, America - 15 Dec 2015 og:type: article twitter:card: summary_large_image twitter:title: Jeb Bush Announces Anti-ISIS TV Ad That Rivals Trump's twitter:description: Bush and Trump's ads will begin running the same day. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfc542af3cb16aaf8/69887592a988ca7dda6b5c0e/republican-debate-gop-presidential-018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Jeb Bush Announces Anti-ISIS TV Ad That Rivals Trump's > Sponsored content. 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Brief is TIME's Washington newsletter, written by senior correspondent Philip Elliott. It explains the politics, personalities and power dynamics behind the headlines, three times a week. It reaches 85,000 subscribers with a 37.0% open rate as of August 2026. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. ## Video: Trump's First TV Campaign Ad [Watch (HLS stream): Trump's First TV Campaign Ad](https://cdn.jwplayer.com/manifests/mzsOVgPR.m3u8) (0:31)  _Published 2016-01-04. Trump's First TV Campaign Ad_  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Jan 4, 2016 3:12 PM UTC  Former Florida Gov. Jeb Bush at the Republican Presidential debate in Las Vegas on Dec. 15, 2015. Former Florida Gov. Jeb Bush at the Republican Presidential debate in Las Vegas on Dec. 15, 2015. Matt Baron—BEI/Shutterstock  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Jan 4, 2016 3:12 PM UTC Jeb Bush announced a new television ad focused on his strategy against ISIS, in a style that seems to be trying to trump Trump. Bush’s ad will begin running in New Hampshire on Tuesday, according to an email from the campaign. It centers on the former Florida Governor calling to lead “a global coalition” to take out ISIS with “overwhelming force,” overlaid with dramatic music and headlines about the terrorist group’s violence. Donald Trump’s campaign also [announced its first television ad](http://time.com/4165887/trump-first-ad-muslims/) Monday, to begin running in Iowa and New Hampshire the same day as Bush’s. Trump’s ad also focuses on a tough stance against ISIS, but highlights some of Trump’s most controversial proposals, including a temporary ban on all Muslims entering the United States. **Read Next:** [_Donald Trump Releases First TV Ad of 2016 Campaign_](http://time.com/4165887/trump-first-ad-muslims/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4166005/jeb-bush-tv-ad-isis-donald-trump/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4166005/jeb-bush-tv-ad-isis-donald-trump/"},"headline":"Jeb Bush Announces Anti-ISIS TV Ad That Rivals Trump's","datePublished":"2016-01-04T15:12:05.000Z","dateModified":"2026-08-19T07:41:25.148Z","description":"Jeb Bush announced a new television ad focused on his strategy against ISIS, in a style that seems to be trying to trump Trump.","url":"https://time.com/4166005/jeb-bush-tv-ad-isis-donald-trump/","keywords":["jeb bush","2016 Election","Donald Trump"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfc542af3cb16aaf8/69887592a988ca7dda6b5c0e/republican-debate-gop-presidential-018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Tessa Berenson","jobTitle":null,"url":"https://time.com/author/tessa-berenson/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfc542af3cb16aaf8/69887592a988ca7dda6b5c0e/republican-debate-gop-presidential-018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"CNN Republican Presidential Debate, Las Vegas, America - 15 Dec 2015","caption":"Former Florida Gov. 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