--- description: Jeb Bush announced a new television ad focused on his strategy against ISIS, in a style that seems to be trying to trump Trump. title: Jeb Bush Announces Anti-ISIS TV Ad That Rivals Trump's image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfc542af3cb16aaf8/69887592a988ca7dda6b5c0e/republican-debate-gop-presidential-018.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Politics](/section/politics/) ## Politics Update your preferences in [Account Settings](/account/preferences/) Close * [jeb bush](/tag/jeb-bush/) ## jeb bush Update your preferences in [Account Settings](/account/preferences/) Close # Jeb Bush Announces Anti-ISIS TV Ad That Rivals Trump's  by [Tessa Berenson](/author/tessa-berenson/)  ## Tessa Berenson Update your preferences in [Account Settings](/account/preferences/) Close Jan 4, 2016 3:12 PM CUT  Former Florida Gov. Jeb Bush at the Republican Presidential debate in Las Vegas on Dec. 15, 2015. Former Florida Gov. Jeb Bush at the Republican Presidential debate in Las Vegas on Dec. 15, 2015.Matt Baron—BEI/Shutterstock  by [Tessa Berenson](/author/tessa-berenson/)  ## Tessa Berenson Update your preferences in [Account Settings](/account/preferences/) Close Jan 4, 2016 3:12 PM CUT Jeb Bush announced a new television ad focused on his strategy against ISIS, in a style that seems to be trying to trump Trump. Bush’s ad will begin running in New Hampshire on Tuesday, according to an email from the campaign. It centers on the former Florida Governor calling to lead “a global coalition” to take out ISIS with “overwhelming force,” overlaid with dramatic music and headlines about the terrorist group’s violence. Donald Trump’s campaign also [announced its first television ad](http://time.com/4165887/trump-first-ad-muslims/ "undefined") Monday, to begin running in Iowa and New Hampshire the same day as Bush’s. Trump’s ad also focuses on a tough stance against ISIS, but highlights some of Trump’s most controversial proposals, including a temporary ban on all Muslims entering the United States. **Read Next:** [_Donald Trump Releases First TV Ad of 2016 Campaign_](http://time.com/4165887/trump-first-ad-muslims/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4166005/jeb-bush-tv-ad-isis-donald-trump/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4166005/jeb-bush-tv-ad-isis-donald-trump/"},"headline":"Jeb Bush Announces Anti-ISIS TV Ad That Rivals Trump's","datePublished":"2016-01-04T15:12:05.000Z","dateModified":"2026-02-22T13:44:36.751Z","description":"Jeb Bush announced a new television ad focused on his strategy against ISIS, in a style that seems to be trying to trump Trump.","url":"https://time.com/4166005/jeb-bush-tv-ad-isis-donald-trump/","keywords":["jeb bush","2016 Election topic","Donald Trump"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfc542af3cb16aaf8/69887592a988ca7dda6b5c0e/republican-debate-gop-presidential-018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Tessa Berenson","jobTitle":null,"url":"https://time.com/author/tessa-berenson/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfc542af3cb16aaf8/69887592a988ca7dda6b5c0e/republican-debate-gop-presidential-018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"CNN Republican Presidential Debate, Las Vegas, America - 15 Dec 2015","caption":"Former Florida Gov. 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