--- title: Donald Trump Releases First TV ad of Campaign description: Promises proposals to temporarily ban Muslims and "cut off the head" of ISIS will make America "great again" canonical: https://time.com/4165887/trump-first-ad-muslims/ author: Maya Rhodan article:opinion: false article:content_tier: free article:published_time: 2016-01-04T12:52:30.000Z article:modified_time: 2023-12-13T21:14:16.000Z article:section: Politics og:title: Donald Trump Releases First TV ad of Campaign og:description: Promises proposals to temporarily ban Muslims and "cut off the head" of ISIS will make America "great again" og:url: https://time.com/4165887/trump-first-ad-muslims/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0f3b63db309e3f3d/6988775b2dce017fc49e7293/503232056.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Donald Trump Holds Rally In Biloxi, Mississippi og:type: article twitter:card: summary_large_image twitter:title: Donald Trump Releases First TV ad of Campaign twitter:description: Promises proposals to temporarily ban Muslims and "cut off the head" of ISIS will make America "great again" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0f3b63db309e3f3d/6988775b2dce017fc49e7293/503232056.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # Donald Trump Releases First TV Ad of 2016 Campaign > Sponsored content. 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Brief is TIME's Washington newsletter, written by senior correspondent Philip Elliott. It explains the politics, personalities and power dynamics behind the headlines, three times a week. It reaches 85,000 subscribers with a 37.0% open rate as of August 2026. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Updated: Dec 13, 2023 9:14 PM UTCPublished: Jan 4, 2016 12:52 PM UTC  Republican presidential frontrunner Donald Trump pauses with supporters after speaking at the Mississippi Coast Coliseum on January 2, 2016 in Biloxi, Mississippi. Spencer Platt—Getty Images Republican presidential frontrunner Donald Trump pauses with supporters after speaking at the Mississippi Coast Coliseum on January 2, 2016 in Biloxi, Mississippi. Spencer Platt—Getty ImagesSpencer Platt—Getty Images by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Updated: Dec 13, 2023 9:14 PM UTCPublished: Jan 4, 2016 12:52 PM UTC Republican presidential candidate Donald Trump released his first television ad of the campaign on Monday, a provocative 30-second spot that presents some of the businessman’s most controversial proposals. An email about the ad from Trump’s campaign said it will air in Iowa and New Hampshire beginning on Tuesday. The candidate has been reluctant to air television ads, noting how far ahead he’s gotten without them, but has now promised to spend at least $2 million per week on ad buys. The email said the team has $1.1 million for television allocated in Iowa and close to $1 million spent in New Hampshire. According to the [Washington _Post_](https://www.washingtonpost.com/politics/donald-trumps-provocative-first-tv-ad-raises-the-temperature-of-gop-race/2016/01/03/873cceb8-b243-11e5-a76a-0b5145e8679a%5Fstory.html?hpid=hp%5Fhp-top-table-main%5Ftrumpad1015p%3Ahomepage%2Fstory), which first reported on the ad, Trump said he has six to eight ads in production and the businessman’s buy will “go on for months.” The ad opens with a black and white shot of President Obama and former Secretary of State Hillary Clinton, before quickly switching to photos of the couple that carried out the deadly attack in San Bernardino, Calif. Clinton and Obama, a deep-toned voice over artist says, are two politicians who won’t call “radical Islamic terrorism” what it is. But not Trump. It goes on to note a handful of the proposals Trump has called for: a temporary ban on Muslims, upping the ante against ISIS, and building a wall to close off the southern U.S. border. The proposals are among Trump’s most radical–and the ones that have garnered him stark criticism from the White House, officials from which have said proposing a ban on Muslims should “disqualify” Trump for the presidency. Yet, they’ve also helped the candidate win free press coverage over the past several months of the campaign, and have been largely met with satisfaction from his supporters. 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