--- description: David's Bridal ad features a size 14 model in boon to the plus size, body positivity movement title: David's Bridal Ad Features Average Size Model to Reflect Its Customers image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3fe3a33de75f1c79/69887564bc6cfc6a7e3dad95/davids-bridal-size-14-ad-2.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # David's Bridal Ad Features Average Size Model to Reflect Its Customers  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Dec 15, 2015 4:58 PM CUT  David Burton  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Dec 15, 2015 4:58 PM CUT David’s Bridal has featured a size 14 model in a spring ad campaign shot in London in an attempt to more accurately reflect its customer base, since its average buyer wears a size 14. “We recognize that our customers are all different sizes and silhouettes and felt it was important to reflect this diversity in our ad,” Trevor Lunn, David’s Bridal Senior Vice President and Chief Customer Officer, said in a statement. David’s Bridal is the latest high-profile retailer to support the movement to incorporate women of all body types into commercials and de-stigmatize the label “plus size,” from [Mod Cloth](http://time.com/4065389/modcloth-to-drop-plus-size-label/ "undefined") removing the term from its website to Christian Louboutin [casting plus-size model](https://www.facebook.com/christianlouboutin/videos/10153465517941865/?theater "undefined") Clementine Desseaux in its latest video campaign.  David Burton _Read next:_ [_Meet the Woman Who’s Putting Real Curves on the Fashion Runway_](http://time.com/4029937/plus-size-new-york-fashion-week/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4149351/davids-bridal-dress-size-average-model/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4149351/davids-bridal-dress-size-average-model/"},"headline":"David's Bridal Ad Features Average Size Model to Reflect Its Customers","datePublished":"2015-12-15T16:58:54.000Z","dateModified":"2026-05-11T04:46:45.912Z","description":"\"It was important to reflect this diversity in our ad\"","url":"https://time.com/4149351/davids-bridal-dress-size-average-model/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3fe3a33de75f1c79/69887564bc6cfc6a7e3dad95/davids-bridal-size-14-ad-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3fe3a33de75f1c79/69887564bc6cfc6a7e3dad95/davids-bridal-size-14-ad-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"davids-bridal-size-14-ad-2","caption":"","creditText":"David Burton","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4149351/davids-bridal-dress-size-average-model/","name":"David's Bridal Ad Features Average Size Model to Reflect Its Customers"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Rebekah Marine the Bionic Model Takes New York Fashion Week","description":"Rebekah Marine isn’t entirely bionic, but she still calls herself The Bionic Model. And at this year’s New York Fashion Week, she sparked a serious conversation about “disabled” models when walking at the FTL Moda runway show.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/Ty0U6VtI/poster.jpg?width=720","uploadDate":"2015-09-16T14:31:20.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/Ty0U6VtI.m3u8","embedUrl":"https://time.com/4149351/davids-bridal-dress-size-average-model/","duration":"PT2M48S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4149351/davids-bridal-dress-size-average-model/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```