--- description: ModCloth drops plus size label to promote body positivity after DropthePlus social media campaign title: ModCloth to Drop 'Plus' Size Label image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # ModCloth to Drop 'Plus' Size Label ## Video: Rebekah Marine the Bionic Model Takes New York Fashion Week [Watch (HLS stream): Rebekah Marine the Bionic Model Takes New York Fashion Week](https://cdn.jwplayer.com/manifests/Ty0U6VtI.m3u8) (2:48)  _Published 2015-09-16. Rebekah Marine isn’t entirely bionic, but she still calls herself The Bionic Model. And at this year’s New York Fashion Week, she sparked a serious conversation about “disabled” models when walking at the FTL Moda runway show._  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Oct 7, 2015 9:43 PM CUT  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Oct 7, 2015 9:43 PM CUT Popular online retailer ModCloth has announced that it is removing the label “Plus” from its website to be more inclusive toward people of all body types. The site now displays clothing of all sizes, from XS to 4X, in one place, with the option to filter by “Extended Sizes,” a new term for “Plus” that the store describes in a [blog post](http://blog.modcloth.com/2015/10/06/retire-the-plus/ "undefined") as “an all-encompassing term that could, in the future, also contain XXS, petite, tall, and other various sizing extensions beyond the standard range.” The change is the latest in the movement to incorporate women of all body types into runway shows and commercials and to encourage designers to stop using the term. Recent social media campaigns include #DropthePlus and Lane Bryant’s #PlusIsEqual, which, last month, drew a large crowd for a demonstration in Times Square during New York Fashion Week. Actress [Melissa McCarthy](http://time.com/4000679/melissa-mccarthy-clothing-line-plus-size/ "undefined") has brought star power to the cause by launching her own successful clothing line on HSN.com for women of all sizes, while model and lingerie designer Ashley Graham has become a leading activist for “body positivity,” having posed for a [SwimsuitsForAll ad](http://time.com/3697015/sports-illustrated-swimsuit-edition-plus-size-model-robyn-lawley/ "undefined") in Sports Illustrated’s Swimsuit edition this year. As ModCloth summed up its decision: “If ‘Plus’ isn’t a separate section in our shop, then why should it be a separate section on our site?” _Read next:_ [_Meet the Woman Who’s Putting Real Curves on the Fashion Runway_](http://time.com/4029937/plus-size-new-york-fashion-week/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4065389/modcloth-to-drop-plus-size-label/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4065389/modcloth-to-drop-plus-size-label/"},"headline":"ModCloth to Drop 'Plus' Size Label","datePublished":"2015-10-07T21:43:32.000Z","dateModified":"2026-04-13T07:25:43.866Z","description":"The site now displays clothing of all sizes in one place","url":"https://time.com/4065389/modcloth-to-drop-plus-size-label/","keywords":["Newsfeed","society"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. 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