McDonald’s will be launching it’s thickest patty ever in the U.K. in a bid to prevent gourmet burger joints, like Shake Shack and Five Guys, from taking a bite out of their business.
The patty is a part of their Signature Collection of gourmet hamburgers, reports CNN. Each of the new patties will be made to order as they are thicker than the typical McDonald’s burger.
The Signature Collection will be launched on Wednesday in London and other parts of the U.K., with a nationwide roll out planned for next year. If they are a hit, McDonald’s might consider launching the new burgers in the U.S.
It was not clear exactly how thick the new burgers would be.
“They told us they wanted thicker beef patties, high quality ingredients and freshly prepared,” McDonald’s U.K. food development director Duncan Cruttenden said in a statement. “We’ve crafted a range that is a truly exciting permanent addition to our menu.”
McDonald’s Signature premium burger on a brioche-style bun will cost around $7 and $9.