--- description: The change is causing chaos in the kitchen and not bringing in big bucks, according to a new survey title: McDonald's Franchise Owners Are Not Lovin' All-Day Breakfast image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1eba3a4f41a727ce/6988688b196cf483cc0388d1/gettyimages-158093939.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [food and drink](/tag/food-and-drink/) ## food and drink Update your preferences in [Account Settings](/account/preferences/) Close # McDonald's Franchise Owners Are Not Lovin' All-Day Breakfast by [Maya Rhodan](/author/maya-rhodan/) ## Maya Rhodan Update your preferences in [Account Settings](/account/preferences/) Close Oct 15, 2015 11:13 PM CUT  NEW YORK, NY - DECEMBER 10: People stand in line at a McDonald's restaurant in Times Square on December 10, 2012 in New York City. In a surprise to Wall Street, the U.S. fast food establishment reported U.S. same store sales up 2.5 percent for November. Sales rose 0.6 percent in the chain's Asia/Pacific, Middle East and Africa division, while in Europe, same store sales grew 1.4 percent. (Photo by Spencer Platt/Getty Images) NEW YORK, NY - DECEMBER 10: People stand in line at a McDonald's restaurant in Times Square on December 10, 2012 in New York City. In a surprise to Wall Street, the U.S. fast food establishment reported U.S. same store sales up 2.5 percent for November. Sales rose 0.6 percent in the chain's Asia/Pacific, Middle East and Africa division, while in Europe, same store sales grew 1.4 percent. (Photo by Spencer Platt/Getty Images)Spencer Platt—Getty Images by [Maya Rhodan](/author/maya-rhodan/) ## Maya Rhodan Update your preferences in [Account Settings](/account/preferences/) Close Oct 15, 2015 11:13 PM CUT All-day breakfast at McDonald’s received a hero’s welcome among fans of the fast-food restaurant, but franchise owners within the restaurant chain are all not pleased. A recent [survey](http://finance.yahoo.com/news/mcdonalds-franchisees-day-breakfast-nightmare-144346765.html?soc%5Fsrc=mediacontentstory&soc%5Ftrk=tw "undefined") of the owners found that the new menu, which features breakfast favorites like Egg McMuffins and hotcakes, is slowing down service, causing chaos in the kitchen, and driving away customers. What’s more, franchisees complain they aren’t reaping much financial benefit due to the low cost of most breakfast menu items. “All-day breakfast is a non-starter. We are trading customers down from regular menu to lower-priced breakfast items. Not generating new traffic,” one franchise owner wrote, according to [_Business Insider_](http://finance.yahoo.com/news/mcdonalds-franchisees-day-breakfast-nightmare-144346765.html?soc%5Fsrc=mediacontentstory&soc%5Ftrk=tw "undefined"). The all-day breakfast menu [launched nationwide on Oct. 6](http://time.com/4062617/all-day-breakfast-mcdonalds/ "undefined"), though the menu varies depending on region (in some areas McMuffins are offered all day, but in others customers can only buy biscuits). Bigwigs in the corporation have hailed the change as a success, but if the complaints of owners is any guide—it hasn’t been as smooth for those who have to crack the eggs. \[[_Business Insider_](http://finance.yahoo.com/news/mcdonalds-franchisees-day-breakfast-nightmare-144346765.html?soc%5Fsrc=mediacontentstory&soc%5Ftrk=tw "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4075943/mcdonalds-all-day-breakfast-not-lovin/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4075943/mcdonalds-all-day-breakfast-not-lovin/"},"headline":"McDonald's Franchise Owners Are Not Lovin' All-Day Breakfast","datePublished":"2015-10-15T23:13:25.000Z","dateModified":"2026-02-22T11:51:08.206Z","description":"The change is causing chaos in the kitchen and not bringing in big bucks, according to a new survey","url":"https://time.com/4075943/mcdonalds-all-day-breakfast-not-lovin/","keywords":["food and drink","Food","restaurants","breakfast","Mcdonald's","chain restaurants"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1eba3a4f41a727ce/6988688b196cf483cc0388d1/gettyimages-158093939.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Maya Rhodan","jobTitle":null,"url":"https://time.com/author/maya-rhodan/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1eba3a4f41a727ce/6988688b196cf483cc0388d1/gettyimages-158093939.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"McDonald's Sales Rebound In November, Beat Forecasts","caption":"McDonald's Sales Rebound In November, Beat Forecasts","creditText":"Spencer Platt—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/food-and-drink/","name":"food and drink"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4075943/mcdonalds-all-day-breakfast-not-lovin/","name":"McDonald's Franchise Owners Are Not Lovin' All-Day Breakfast"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"McDonald's Serves Breakfast All Day Now (Minus Hash Browns)","description":"McDonald's will serve breakfast all day beginning Oct. 6. 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