Earlier this summer, Mike Melgaard created a fake Target customer service account to troll shoppers who were complaining on the company’s Facebook page about its decision to stop labeling toys as “boys” or “girls” toys.
Now Melgaard has pulled off a similar stunt, this time provoking the snackers who were outraged that Doritos launched a line of rainbow chips as a part of a new campaign to support LGBT youth through the It Gets Better project. The account was quickly shut down, but not before Melgaard managed to reply to upset customers with snarky responses under the username “Doritos ForHelp.”
When one 60-year-old Doritos fan threatened to “never buy another of your long line of products,” and he answered, ‘Unfortunately, you are well passed what we in the business like to call our ‘customer demographic.’ Your world views are just too outdated for our business model.”
When another chastised the company on the grounds that “corporations have no business promoting political agendas,” Melgaard replied, “What is funny is that with the ruling of Citizens United in 2010, corporations very much DO have business in promoting political agendas. Now, how is helping youth from committing suicide ‘taking a political stance?’”
On his personal Facebook, Melgaard took a more serious tone, writing that “anyone being “upset” over this issue is really just slowing down the collective progress for all of humanity. And you’re doing it for no reason other than your personal bias.”
- Succession Was a Race to the Bottom, And Everybody Won
- What Erdoğan’s Victory Means for Turkey—and the World
- Why You Can't Remember That Taylor Swift Concert All Too Well
- How Four Trans Teens Threw the Prom of Their Dreams
- Why Turkey’s Longtime Leader Is an Electoral Powerhouse
- The Ancient Roots of Psychotherapy
- Drought Crisis Spurs U.S.-Mexico Collaboration
- Florence Pugh Might Just Save the Movie Star From Extinction
