--- title: Man Poses as Target on Facebook to Hilariously Troll Angry Customers description: When customers started angrily commenting on Target's Facebook page about its gender-neutral toys policy, one guy saw a comedic opportunity. canonical: https://time.com/3996746/man-target-facebook-troll/ author: Tessa Berenson article:opinion: false article:content_tier: free article:published_time: 2015-08-13T18:39:20.000Z article:modified_time: 2026-04-13T07:23:24.987Z og:title: Man Poses as Target on Facebook to Troll Angry Customers og:description: Customers were mad about the company's gender-neutral announcement og:url: https://time.com/3996746/man-target-facebook-troll/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltea2063f01fa9f794/69885f298e0601d3e6461dc8/target-store.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: A Target store in Mount Laural, N.J. on May 3, 2013. og:type: article twitter:card: summary_large_image twitter:title: Man Poses as Target on Facebook to Troll Angry Customers twitter:description: Customers were mad about the company's gender-neutral announcement twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltea2063f01fa9f794/69885f298e0601d3e6461dc8/target-store.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Man Poses as Target on Facebook to Hilariously Troll Angry Customers  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Aug 13, 2015 6:39 PM UTC  A Target store in Mount Laural, N.J. on May 3, 2013. A Target store in Mount Laural, N.J. on May 3, 2013.John Greim—Getty Images  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Aug 13, 2015 6:39 PM UTC When customers started angrily commenting on Target’s Facebook page about its [new gender-neutral toys policy](http://time.com/3989850/target-gender-signs/), this Facebook user saw a comedic opportunity. Mike Melgaard made a fake Facebook page and pretended to be a Target customer service representative, and then responded to the outrage over the company’s decision to stop labeling toys and other items by gender. “I definitely side with Target and support their decision wholeheartedly,” Melgaard [told AdWeek](http://www.adweek.com/adfreak/man-poses-target-facebook-trolls-haters-its-gender-neutral-move-epic-replies-166364). “That being said, this was, for me, more about the laughs. I absolutely love satirical humor, and I think America could use a little more laughter.” Target provided this statement to AdWeek in response: “At Target, we are committed to providing outstanding guest service to our guests wherever we engage with them—in our stores, online, or on our social pages. Clearly this individual was not speaking on behalf of Target.” Here’s some of Melgaard’s best work before his fake account was shut down: Man Poses as Target on Facebook to Hilariously Troll Angry Customers ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3996746/man-target-facebook-troll/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3996746/man-target-facebook-troll/"},"headline":"Man Poses as Target on Facebook to Hilariously Troll Angry Customers","datePublished":"2015-08-13T18:39:20.000Z","dateModified":"2026-04-13T07:23:24.987Z","description":"Customers were mad about the company's gender-neutral announcement","url":"https://time.com/3996746/man-target-facebook-troll/","keywords":["Newsfeed","Target","viral","facebook"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltea2063f01fa9f794/69885f298e0601d3e6461dc8/target-store.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Tessa Berenson","jobTitle":null,"url":"https://time.com/author/tessa-berenson/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltea2063f01fa9f794/69885f298e0601d3e6461dc8/target-store.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"A Target store in Mount Laural, N.J. on May 3, 2013.","caption":"A Target store in Mount Laural, N.J. on May 3, 2013.","creditText":"John Greim—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3996746/man-target-facebook-troll/","name":"Man Poses as Target on Facebook to Hilariously Troll Angry Customers"}}]}] ```