By Tessa Berenson
August 13, 2015

When customers started angrily commenting on Target’s Facebook page about its new gender-neutral toys policy, this Facebook user saw a comedic opportunity.

Mike Melgaard made a fake Facebook page and pretended to be a Target customer service representative, and then responded to the outrage over the company’s decision to stop labeling toys and other items by gender.

“I definitely side with Target and support their decision wholeheartedly,” Melgaard told AdWeek. “That being said, this was, for me, more about the laughs. I absolutely love satirical humor, and I think America could use a little more laughter.”

Target provided this statement to AdWeek in response: “At Target, we are committed to providing outstanding guest service to our guests wherever we engage with them—in our stores, online, or on our social pages. Clearly this individual was not speaking on behalf of Target.”

Here’s some of Melgaard’s best work before his fake account was shut down:

Write to Tessa Berenson at tessa.berenson@timeinc.com.

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