Under Armour released a new 30-second spot featuring Tom Brady on Thursday, during the star’s first game post-Deflategate in the NFL’s regular season opener.
The ad features an army of Bradys training tirelessly and eventually throwing the ball (which seems fully inflated) toward the camera. So fans can now imagine what it’s like to be on the defensive line against him.
Droga5 was the creative agency behind the Under Armour campaign, Rule Yourself, which previously launched a spot featuring NBA MVP Stephen Curry, who helped the Golden State Warriors bring home an NBA championship; Misty Copeland, the first black principal ballerina at the American Ballet Theatre; and golfer Jordan Spieth, who won both the 2015 Masters and the U.S. Open.
More Must-Reads From TIME
- Bad Bunny's Next Move
- 'How Is This Still Happening?' A Survivor Questions America's Gun Violence Problem
- Nicole Chung: The Person I Became After My Father's Death
- Can Birth Control Help Solve the World's Rat Problem?
- About That Devastating Tom-Shiv Scene in Succession's Premiere
- Why Humza Yousaf's Win Is 'Historic' for Scotland
- If Donald Trump Is Indicted, Here's What Would Happen Next in the Process
- It's Time to Say a Loving Goodbye to John Wick
- Who Should Be on the 2023 TIME100? Vote Now
- Column: Ozempic Exposed the Cracks in the Body Positivity Movement
