--- title: Steph Curry, Misty Copeland, Jordan Spieth Star in New Under Armour Ad description: Top athletes show off their practicing skills in Under Armour's latest ad canonical: https://time.com/4007957/steph-curry-misty-copeland-jordan-spieth-under-armour/ author: ashley Ross article:opinion: false article:content_tier: free article:published_time: 2015-08-24T14:53:19.000Z article:modified_time: 2026-08-04T07:48:12.632Z og:title: This Mesmerizing Under Armour Ad Proves Practice Makes Perfect og:description: See Misty Copeland, Steph Curry and Jordan Spieth hard at work og:url: https://time.com/4007957/steph-curry-misty-copeland-jordan-spieth-under-armour/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt81c160eacd165e16/6988608ecf40a8130ac3f5cc/rule-yourself_curry_army.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4000 og:image:height: 2250 og:image:alt: RULE YOURSELF_Curry_Army og:type: article twitter:card: summary_large_image twitter:title: This Mesmerizing Under Armour Ad Proves Practice Makes Perfect twitter:description: See Misty Copeland, Steph Curry and Jordan Spieth hard at work twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt81c160eacd165e16/6988608ecf40a8130ac3f5cc/rule-yourself_curry_army.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Watch the Mesmerizing Under Armour Ad That Proves Practice Makes Perfect > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: Misty Copeland On Changing the Face of Ballet [Watch (HLS stream): Misty Copeland On Changing the Face of Ballet](https://cdn.jwplayer.com/manifests/hwcdTt33.m3u8) (2:34)  _Published 2015-04-16. "I never thought I could make a career out of something I enjoyed doing something I was passionate about, something that gave me a voice," says Copeland, who is one of the first African Americans to be a soloist with American Ballet Theatre._ by [ashley Ross](https://time.com/author/ashley-ross/) ## ashley Ross Aug 24, 2015 2:53 PM UTC  by [ashley Ross](https://time.com/author/ashley-ross/) ## ashley Ross Aug 24, 2015 2:53 PM UTC If you ever needed inspiration to get yourself working toward your biggest dreams, Under Armour has just the thing. The activewear brand’s latest ad stars NBA MVP Stephen Curry, who helped the Golden State Warriors bring home an [NBA championship](http://time.com/3923874/golden-state-warriors-nba-champions/); Misty Copeland, the first black principal ballerina at the [American Ballet Theatre](http://time.com/3941742/misty-copeland-black-principal-dancer/); and golfer Jordan Spieth, who won both the 2015 Masters and the [U.S. Open](http://time.com/3930361/jordan-spieth-under-armour/). The #RuleYourself campaign launched with a hypnotizing video that shows each athlete, and thousands of replicas of themselves, focusing on their own training, with the final tagline: You are the sum of all your training. Tom Brady, who is currently challenging a four-game suspension from the NFL over “[Deflategate](http://time.com/4003542/tom-brady-suspension-questionable/),” is also set to be part of this new campaign. Though he’s absent from the latest spot, an Under Armour spokesperson confirms that Brady’s commercial will debut sometime September. ## Transcript [ MUSIC ] The way that dance came into my life was very unexpected. I was 13 years old living in a motel with my single parent, my mother, and five of my siblings. I never thought I could make a career out of something I enjoyed doing, something I was passionate about, something that gave me a voice. There's just been a, a whole slew of African- American -. Women who have just really pushed me and motivated me during those times that I didn't know if I could do it. Raven Wilkinson, one of the first African American ballerinas to dance in a major ballet company. It's important for me to set an example of what a healthy image is. What a ballerina can be. That she doesn't have to be a white woman, that's rail thin [ LAUGH ]. That she can, she can look like the world and I think that's what American Ballet Theater also helps to represent is what American's look like, and that dreams are possible here and that you really can. Push yourself to become anything with the right work ethic and support around you. [ MUSIC ] I hope to see more diversity on the stage when I'm 60 years old. Watching in the audience. I hope the audience is more diverse. I think that's why people go to see performances. They want to see something beautiful but they also want to seem themselves up there. They want to be able to dream of what maybe they dream about doing. You know, going up there and dancing but it's hard to envision that when. And you don't see yourself represented up there. I would want a younger child looking at me on the cover, to see themselves. To see endless opportunities, to see possibilities that maybe they never even thought were something that they could attain. I want them to be able to see. Treams through me. 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