--- title: Steph Curry, Misty Copeland, Jordan Spieth Star in New Under Armour Ad description: Top athletes show off their practicing skills in Under Armour's latest ad canonical: https://time.com/4007957/steph-curry-misty-copeland-jordan-spieth-under-armour/ author: ashley Ross article:opinion: false article:content_tier: free article:published_time: 2015-08-24T14:53:19.000Z article:modified_time: 2026-08-04T07:48:12.632Z og:title: This Mesmerizing Under Armour Ad Proves Practice Makes Perfect og:description: See Misty Copeland, Steph Curry and Jordan Spieth hard at work og:url: https://time.com/4007957/steph-curry-misty-copeland-jordan-spieth-under-armour/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt81c160eacd165e16/6988608ecf40a8130ac3f5cc/rule-yourself_curry_army.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: RULE YOURSELF_Curry_Army og:type: article twitter:card: summary_large_image twitter:title: This Mesmerizing Under Armour Ad Proves Practice Makes Perfect twitter:description: See Misty Copeland, Steph Curry and Jordan Spieth hard at work twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt81c160eacd165e16/6988608ecf40a8130ac3f5cc/rule-yourself_curry_army.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Watch the Mesmerizing Under Armour Ad That Proves Practice Makes Perfect ## Video: Misty Copeland On Changing the Face of Ballet [Watch (HLS stream): Misty Copeland On Changing the Face of Ballet](https://cdn.jwplayer.com/manifests/hwcdTt33.m3u8) (2:34)  _Published 2015-04-16. "I never thought I could make a career out of something I enjoyed doing something I was passionate about, something that gave me a voice," says Copeland, who is one of the first African Americans to be a soloist with American Ballet Theatre._ by [ashley Ross](https://time.com/author/ashley-ross/) ## ashley Ross Aug 24, 2015 2:53 PM UTC  by [ashley Ross](https://time.com/author/ashley-ross/) ## ashley Ross Aug 24, 2015 2:53 PM UTC If you ever needed inspiration to get yourself working toward your biggest dreams, Under Armour has just the thing. The activewear brand’s latest ad stars NBA MVP Stephen Curry, who helped the Golden State Warriors bring home an [NBA championship](http://time.com/3923874/golden-state-warriors-nba-champions/); Misty Copeland, the first black principal ballerina at the [American Ballet Theatre](http://time.com/3941742/misty-copeland-black-principal-dancer/); and golfer Jordan Spieth, who won both the 2015 Masters and the [U.S. Open](http://time.com/3930361/jordan-spieth-under-armour/). The #RuleYourself campaign launched with a hypnotizing video that shows each athlete, and thousands of replicas of themselves, focusing on their own training, with the final tagline: You are the sum of all your training. Tom Brady, who is currently challenging a four-game suspension from the NFL over “[Deflategate](http://time.com/4003542/tom-brady-suspension-questionable/),” is also set to be part of this new campaign. Though he’s absent from the latest spot, an Under Armour spokesperson confirms that Brady’s commercial will debut sometime September. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4007957/steph-curry-misty-copeland-jordan-spieth-under-armour/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4007957/steph-curry-misty-copeland-jordan-spieth-under-armour/"},"headline":"Watch the Mesmerizing Under Armour Ad That Proves Practice Makes Perfect","datePublished":"2015-08-24T14:53:19.000Z","dateModified":"2026-08-04T07:48:12.632Z","description":"\"You are the sum of all your training\"","url":"https://time.com/4007957/steph-curry-misty-copeland-jordan-spieth-under-armour/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt81c160eacd165e16/6988608ecf40a8130ac3f5cc/rule-yourself_curry_army.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"ashley Ross","jobTitle":null,"url":"https://time.com/author/ashley-ross/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt81c160eacd165e16/6988608ecf40a8130ac3f5cc/rule-yourself_curry_army.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"RULE YOURSELF_Curry_Army","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4007957/steph-curry-misty-copeland-jordan-spieth-under-armour/","name":"Watch the Mesmerizing Under Armour Ad That Proves Practice Makes Perfect"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Misty Copeland On Changing the Face of Ballet","description":"\"I never thought I could make a career out of something I enjoyed doing something I was passionate about, something that gave me a voice,\" says Copeland, who is one of the first African Americans to be a soloist with American Ballet Theatre.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/hwcdTt33/poster.jpg?width=720","uploadDate":"2015-04-16T01:56:48.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/hwcdTt33.m3u8","embedUrl":"https://time.com/4007957/steph-curry-misty-copeland-jordan-spieth-under-armour/","duration":"PT2M34S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4007957/steph-curry-misty-copeland-jordan-spieth-under-armour/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```