Apple is widely expected to unveil two new iPhones at an event in San Francisco, California Wednesday.
The new devices, expected to be called the iPhone 6s and the iPhone 6s Plus, likely won’t be as radical a change as last year’s handsets, which substantially expanded the iPhone’s form factor. Still, the new gadgets will include a number of upgrades.
Here’s a roundup of the most viable rumors regarding what we can expect from this year’s iPhones.
When Jobs returned to Apple in 1997, the crowd erupted with applause and cheer as he walked back on stage for the first time.
Jobs returned to Apple in 1997 after being fired by the board in 1985, and it was a huge moment for the company. Apple was in trouble — the Mac was tanking and the company was on the cusp of bankruptcy. You could tell just by the crowd’s energy that Job’s return to Apple seemed to indicate that a big change was about to come.
The introduction of the first iMac was a milestone for Apple. It was the first computer that seemed cool and wasn’t focused on the enterprise. The crowd ate it up.
Jobs introduced the first iMac by pointing out all of the issues with computers that were current at the time in 1998 — a lot of them were slow, ugly, and difficult to use. That’s why the original iMac was pitched as the first truly user-friendly computer. The translucent colorful design is still memorable today.
The crowd went nuts when Jobs demonstrated how Wi-Fi works back in 1999.
At an event in 1999, Jobs showcased the iBook’s Wi-Fi capabilities by picking it up and moving it while he was still browsing the web. That’s an every day task in today’s world, but about 16 years ago it seemed like magic.
Jobs showed the world the iPod for the first time at an intimate event in 2001.
The iPod was nothing short of a groundbreaking device — one that’s largely responsible for the shift from CD players to MP3 players to storing music on our phones like we do today. The crowd was pretty silent when Jobs initially introduced the iPod and explained what it does. But when he pulled the device out of his pocket and showed the world what it looked like, the crowd erupted in cheer.
Conference attendees went ballistic when Apple unveiled the iPhone in 2007.
When Jobs announced the first iPhone, he initially made it sound like Apple was going to announce three new devices:
“An iPod…a phone…and an internet communicator.”
He then showcased the iPhone, which he pitched as all three gadgets rolled up into one device. The audience loved it.
He even prank called Starbucks on stage and ordered 4,000 lattes to show how well phone calls worked on the iPhone.
After Jobs officially took the wraps off the new phone, he famously prank called Starbucks and asked for 4,000 lattes to go. The demo was meant to show how easy it is to find a specific location on a map and then call that place seamlessly using the new iPhone.
“Just kidding, wrong number!” he said after the crowd laughed and applauded.
Apple debuted the iPad in 2010 at half the price most people expected.
The unveiling of the iPad itself wasn’t too much of a surprise — as is the case with tech news cycles today, many had speculated back in 2010 that Apple was indeed working on a tablet computer. But many had expected the iPad to cost around $1,000, which is why it was a bit of a shock when Jobs revealed that the starting price was actually $499.
One of Jobs’ most memorable “one more thing” announcements was the first FaceTime demo in 2010.
Jobs loved to tease specific demos, products, and announcements that he was particularly proud of by saving them for last and telling the crowd there was “one more thing” he had to show them.
One of the most memorable of these was when he demoed FaceTime for the first time on the iPhone 4 by calling Jony Ive back in 2010. Back then, the ability to have clear face-to-face phone calls that worked seamlessly was a game changer.
Jobs perfectly summed up the company’s approach to mobile with a simple image of a street sign.
“It’s in Apple’s DNA that technology alone is not enough,” Jobs said on stage when Apple unveiled the second iPad in March 2011. “That it’s technology married with liberal arts married with the humanities that yields us the result that makes our hearts sing.”
The image became iconic because it sums up Apple’s values so well. It’s not all about how powerful the technology is — it’s about how simple and easy it is to use.
Apple CEO Tim Cook used Jobs’ famous “one more thing” line for the first time when he unveiled the Apple Watch.
The Apple Watch was the first new product category that Apple has unveiled since Jobs’ passing in 2011, and Cook introduced the device with Jobs’ own famous catch phrase. The unveiling was also significant because the watch had been anticipated for more than a year before its official introduction. Although it wasn’t surprising to learn that Apple had been working on a watch, no one had known what it would be called or what it would look like until last year’s keynote in September 2014.
Apple’s Craig Federighi called rapper Dr. Dre on stage at WWDC last year to welcome him as one of Apple’s newest employees.
When Apple bought Beats Electronics for $3 billion last year, Dr. Dre and renowned record executive Jimmy Iovine were brought on as official Apple employees. They’re titles at Apple are simply “Jimmy and Dre,” according to The Wall Street Journal.
More from Business Insider:
The new iPhones will feature significantly improved cameras, according to 9to5Mac. The main rear-facing camera will be 12 megapixels and will be able to shoot video in high-resolution 4K. The front-facing camera will be 5 megapixels and shoot 1080p video. The front-facing camera is also expected to offer the ability for selfie panoramas, slow-motion video and flash for low-light environments.
Pressure-Sensitive Touch Screen
Apple has already created an Apple Watch screen that can detect varying levels of pressure when touched. Now the company is expected to expand on that technology through a new interface reportedly called the “3D Touch Display.” The updated iPhone screen will be able to tell the difference between a light tap, a standard press, and a hard press, and assign different functionality to each of those interactions within apps. In Maps, for example, a user might be able to look up a destination and then hard press it on the map to immediately launch turn-by-turn directions.
Multiple reports indicate that the new iPhones will boast 2GB of RAM, double the memory available on the iPhone 6 and iPhone 6 Plus. Boosted RAM would allow the new phones to run more apps seamlessly without slowing down. The device will also feature the new A9 processor being built by Samsung and TSMC.
Improved Download Speeds
A new LTE chip developed by Qualcomm is expected to double the download speeds when customers are using data services, according to 9to5Mac. Such an improvement would make everything from visiting websites to downloading apps significantly faster when using wireless data service. The new chip is also expected to improve the iPhone’s battery life by being more power efficient than previous models.
The new iPhones could include wallpapers that spring to life. The lock screens on the phones are expected to offer special animated versions, featuring images such as koi fish swimming and smoke billowing in the air. To preserve battery life, the wallpapers are only expected to be available on the lock screen rather than the home screen.
16 GB (and Up) of Storage
Despite offering high-def video recording capability, Apple isn’t expected to boost the storage capacity of the iPhone line. Expect the baseline 6s model that costs $199 witih a contract to still have 16GB of on-board storage. 64GB and 128GB models are also expected to go on sale for $100 and $200 more than the basic iPhone.
Other Apple Announcements
In addition to the new iPhones, Apple is expected to announce a new Apple TV that will feature universal search across streaming services, Siri integration and a focus on gaming. The long-rumored 12.9-inch iPad Pro is also expected to make its debut, as well as the latest iteration of the iPad Mini line. We could also see new accessories and features for the Apple Watch.
See Steve Jobs’ Legacy in 16 Photos
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