--- description: Apple is widely expected to unveil a new Apple TV device at a Wednesday event in San Francisco, California. title: Here's What We Know About the New Apple TV image: https://static.time.com/v3/assets/bltea6093859af6183b/blt328458c67c515fb1/6988627d0b72e3e1d36e5b28/gettyimages-150608604.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Here's What We Know About the New Apple TV  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Sep 7, 2015 12:40 PM CUT  An Apple TV media streaming device. During a studio shoot for MacFormat magazine, August 11, 2011\. (Photo by Joby Sessions/MacFormat Magazine via Getty Images) An Apple TV media streaming device. During a studio shoot for MacFormat magazine, August 11, 2011\. (Photo by Joby Sessions/MacFormat Magazine via Getty Images)MacFormat Magazine/Getty Images  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Sep 7, 2015 12:40 PM CUT Apple is widely expected to unveil a new Apple TV device at a Wednesday event in San Francisco, California, among other products. The Apple TV is not a full-blown television. Instead, it’s a set-top box that connects to a TV and delivers content like movies and television shows from sources like iTunes and Netflix, similar to a Roku or Amazon Fire TV. Apple first introduced the Apple TV back in 2007; its latest notable upgrade came two years ago. While official details won’t come until Wednesday, here’s what the Apple rumor mill is saying about the new Apple TV: * It will [fully embrace third-party apps](http://9to5mac.com/2015/08/17/what-will-septembers-new-ios-9-based-apple-tv-bring-to-the-living-room/ "undefined"), finally getting a full-blown App Store of its own. * [Siri is coming to the device](http://9to5mac.com/2015/08/17/what-will-septembers-new-ios-9-based-apple-tv-bring-to-the-living-room/ "undefined"), potentially making it a way for Apple to expand its footprint in the Smart Home/Internet of Things category. * It will feature [‘Universal Search.’](http://www.buzzfeed.com/johnpaczkowski/new-apple-tv-will-feature-universal-search-start-at-149?utm%5Fterm=.qo0r1RvLZ#.tuGaoaA9W "undefined") That means you’ll be able to type in the name of a TV show — say, _Doctor Who,_ and get results from across the services to which you subscribe without having to hop from app to app. * [Gaming will be a centerpoint](http://www.nytimes.com/2015/09/07/technology/personaltech/new-apple-tv-is-said-to-focus-on-games-challenging-traditional-consoles.html?%5Fr=0 "undefined") of the Apple TV, which will feature a new remote that could be used as a controller. * The Apple TV will be available with either [8GB and 16GB](http://9to5mac.com/2015/09/02/apple-tv-4-2015-specs/ "undefined") storage options, or just the 16GB storage option. * It will [start at $149.99](http://9to5mac.com/2015/09/02/apple-tv-4-2015-specs/ "undefined"), compared to the current device’s $69.99. Apple has [also been said](http://www.wsj.com/article%5Femail/apple-in-talks-to-launch-online-tv-service-1426555611-lMyQjAxMTA1NTEzNjUxOTY0Wj "undefined") to be working on a television subscription service of its own, but the launch may have been pushed back as the company works to cut deals with television networks. Expect plenty more details to arrive Wednesday by way of Apple’s official event. ### See Steve Jobs’ Legacy in 16 Photos  1976 Apple I was Apple's first computer, which became obsolete within a year. Today, they are auctioned off as collector's items. Justin Sullivan—Getty Images  1977 Apple II was the follow up to the Apple I computer. Apple II proved highly successful and spawned several variations. Ralph Morse—The LIFE Images Collection/Getty Images  1983 Lisa was Apple's office computer that was the first personal computer to use a graphical user interface. It was a commercial flop, largely because it retailed for a whopping $10,000. Ted Thai—The LIFE Picture Collection/Getty Images  1991 NeXT Station was a workstation computer manufactured by NeXT, a computer company Steve Jobs founded in 1985 after he was forced out of Apple. After Apple acquired NeXT in 1996, Jobs rejoined Apple. Kristy MacDonald—dapd/AP  1995 Pixar's Toy Story was the film studio's first feature film in 1995\. Pixar had spun out from a larger graphics corporation in 1986 with funding from Steve Jobs. Alan Dejecacion—Getty Images  1998 The iMac was originally released in 1998, and it was the first Mac computer to have a USB drive but no floppy disk. Many media outlets heralded it as a game changer. Over two million were sold in two years. John G. Mabanglo—AFP/Getty Images  1999 The iBook was a line of laptop computers designed for use in schools. The computer, called the "iMac to go," was a huge hit with several upgrades over the years. Ted Thai—The LIFE Picture Collection/Getty Images  1999 The Power Mac G3 was a personal computer in the Power Macintosh line. Its upgraded hardware meant it was faster than most other computers on the market. Alan Dejecacion—Getty Images  2001 Apple opened its first Apple Stores in 2001, with the original two stores in Virginia and California. On the opening day, thousands of Apple fans stood in line and collectively spent over half a million dollars. Justin Sullivan—Getty Images  2003The iTunes Store is Apple's online digital media store that redefined the music purchase experience and became a runaway success within years. By 2008, it had become the largest music vendor in the U.S. Ian Waldie—Getty Images  2001The iPod followed the release of iTunes and other consumer-facing software. It offered data storage and a sleek design, and soon became the nation's go-to portable music player. Gabe Palacio—Getty Images  2006 Macbook Pro was Apple's first computer to use Intel Core processors, replacing PowerBook computers. The Macbook Pro line is Apple's latest laptop collection. Justin Sullivan—Getty Images  2005 The Mac Mini was Apple's first consumer-targeted computer to ship without a display, keyboard or mouse, intended to minimize the space taken by a desktop computer. Justin Sullivan—Getty Images  2007 The first iPhone was released after years of speculation that Apple would produce a smartphone. It was known for its large touch screen and finger-touch method, as opposed to using a stylus. It was marketed under the slogan "This is only the beginning." Tony Avelar—AFP/Getty Images  2008 The App Store is Apple's online marketplace for downloading and developing apps. It was released alongside its iPhone 3G, and both proved to be massive successes. The App Store logged over 10 million downloads on the first weekend. Justin Sullivan—Getty Images  2010 The iPad is an Apple tablet computer that met mixed reviews, as users were not sure if it was intended to replace or supplement laptop use, though many praised its ability to connect to WiFi or 3G. That year, the iPad became the leader in the tablet computer market. Justin Sullivan—Getty Images ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4024316/apple-tv-new/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4024316/apple-tv-new/"},"headline":"Here's What We Know About the New Apple TV","datePublished":"2015-09-07T12:40:06.000Z","dateModified":"2026-05-11T04:44:27.596Z","description":"It's a big upgrade from the last model","url":"https://time.com/4024316/apple-tv-new/","keywords":["Tech","Apple","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt328458c67c515fb1/6988627d0b72e3e1d36e5b28/gettyimages-150608604.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alex Fitzpatrick","jobTitle":null,"url":"https://time.com/author/alex-fitzpatrick/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt328458c67c515fb1/6988627d0b72e3e1d36e5b28/gettyimages-150608604.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Media Streaming Devices","caption":"Media Streaming Devices","creditText":"MacFormat Magazine/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4024316/apple-tv-new/","name":"Here's What We Know About the New Apple TV"}}]}] ```