If you were not craving chocolate before reading this post, then make sure there is some nearby.
A new ad for Elite’s Splendid Chocolate, a brand from Israel, claims to show little boys and girls trying dark chocolate for the first time. Judging by their faces, it is much too bitter for them, a far cry from the chocolate they’re used to. But the whole point, of course, is to show that some day, they will grow up to love it.
Now kids, if someone gives you a piece of chocolate or anything else that you do not like, then note the proper way to respond:
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Olivia B. Waxman at olivia.waxman@time.com