Wheaties, the breakfast cereal of champions, has teamed up with a nearby craft brewery in Minneapolis to create a limited-edition Hefeweizen beer, appropriately called HefeWheaties.
Fear not, there’s not actually any Wheaties in the beer. The connection is the wheat, which is a trademark of Hefeweizen brews. The south German-style of wheat beer is typically brewed with over 50% malted wheat.
HefeWheaties is the first of this style brewed by Fulton, the craft beer partner. The idea sprung from a shared sense of place: Minneapolis. That, and the management team at Fulton has close ties to General Mills, which owns Wheaties.
Ryan Petz, the president and co-founder of Fulton, initially worked for General Mills after business school, as did Fulton’s direct or operations.
The beer is only a limited-time offering, and it’s only available within Minnesota state lines. But, if you’re in the area after Aug. 26, you can pick up a 4-pack of tallboys at the Twin Cities market or stop by the Fulton taproom in Minneapolis to give it a try.
This article originally appeared on Fortune.com
- TIME's 100 Most Influential People of 2022
- Employers Take Note: Young Workers Are Seeking Jobs with a Higher Purpose
- Signs Are Pointing to a Slowdown in the Housing Market—At Last
- Welcome to the Era of Unapologetic Bad Taste
- As the Virus Evolves, COVID-19 Reinfections Are Going to Keep Happening
- A New York Mosque Becomes a Refuge for Afghan Teens Who Fled Without Their Families
- High Gas Prices are Oil Companies' Fault says Ro Khanna, and Democrats Should Go After Them
- Two Million Cases: COVID-19 May Finally Force North Korea to Open Up