--- description: You can now have Wheaties all day long title: Wheaties Beer Is Now a Thing image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf2813bad0b3d39d4/69885f29524fc054cedf4078/wheaties-beer.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Food & Drink](/tag/food-drink/) ## Food & Drink Update your preferences in [Account Settings](/account/preferences/) Close # Wheaties Beer Is Now a Thing by [Laura Lorenzetti / Fortune](/author/fortune/) ## Laura Lorenzetti / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 13, 2015 6:46 PM CUT  Box of Wheaties cereal and the limited-edition HefeWheaties beer. Box of Wheaties cereal and the limited-edition HefeWheaties beer.General Mills via AP by [Laura Lorenzetti / Fortune](/author/fortune/) ## Laura Lorenzetti / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 13, 2015 6:46 PM CUT Wheaties, the breakfast cereal of champions, has teamed up with a nearby craft brewery in Minneapolis to create a [limited-edition Hefeweizen beer](http://blog.generalmills.com/2015/08/hefewheaties-taps-into-craft-beer-culture/?sf11876885=1 "undefined"), appropriately called HefeWheaties. Fear not, there’s not actually any Wheaties in the beer. The connection is the wheat, which is a trademark of Hefeweizen brews. The south German-style of wheat beer is typically brewed with over 50% malted wheat. HefeWheaties is the first of this style brewed by Fulton, the [craft beer](http://fortune.com/2015/05/16/is-craft-beer-in-a-bubble/ "undefined") partner. The idea sprung from a shared sense of place: Minneapolis. That, and the management team at Fulton has close ties to General Mills, which owns Wheaties. Ryan Petz, the president and co-founder of Fulton, initially worked for General Mills after business school, as did Fulton’s direct or operations. The beer is only a limited-time offering, and it’s only available within Minnesota state lines. But, if you’re in the area after Aug. 26, you can pick up a 4-pack of tallboys at the Twin Cities market or stop by the Fulton taproom in Minneapolis to give it a try. _This_ [_article_](http://fortune.com/2015/08/12/wheaties-beer-hefewheaties/ "undefined") _originally appeared on_ [_Fortune.com_](http://www.fortune.com "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3996788/wheaties-beer/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3996788/wheaties-beer/"},"headline":"Wheaties Beer Is Now a Thing","datePublished":"2015-08-13T18:46:24.000Z","dateModified":"2026-02-22T10:09:57.915Z","description":"You can now have Wheaties all day long","url":"https://time.com/3996788/wheaties-beer/","keywords":["Food & Drink","Beer","Alcohol","Minneapolis","Minnesota"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf2813bad0b3d39d4/69885f29524fc054cedf4078/wheaties-beer.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Lorenzetti / Fortune"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf2813bad0b3d39d4/69885f29524fc054cedf4078/wheaties-beer.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Box of Wheaties cereal and the limited-edition HefeWheaties beer.","caption":"Box of Wheaties cereal and the limited-edition HefeWheaties beer.","creditText":"General Mills via AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/food-drink/","name":"Food & Drink"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3996788/wheaties-beer/","name":"Wheaties Beer Is Now a Thing"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Should I Drink Red Wine?","description":"Cheers to your health! All five of our experts give red wine a purple-stained smile.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/JLVLyuEq/poster.jpg?width=720","uploadDate":"2015-03-12T14:14:34.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/JLVLyuEq.m3u8","embedUrl":"https://time.com/3996788/wheaties-beer/","duration":"PT1M35S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3996788/wheaties-beer/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```