By Olivia B. Waxman
July 1, 2015

If new parents name their babies “Quinoa,” then they can enter to win $10,000 worth of food at the chain BJ’s Restaurant & Brewhouse. It is a promotion for two new quinoa menu items — one with roasted salmon and one with roasted chicken with spinach.

Reactions to the publicity stunt on Facebook have included comments like “Terrible idea,” “This is whacked!” and “I don’t know…if I didn’t know that it was a grain, I think ‘Quinoa’ would be kind of a pretty name.”

The key here is “enter to win,” so if you don’t win, then you will still have a baby named “Quinoa” to feed.

 

Write to Olivia B. Waxman at olivia.waxman@time.com.

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