April 9, 2015 5:07 AM EDT

Thirsty Londoners were treated to free beer this week, thanks to a new Carlsberg billboard that offered fresh pints to lucky bystanders.

The new 12-meter wide poster outfitted with a beer tap sticks with a minimal design and simply declares: “Probably the best poster in the world.” Beer fans in East London seem to agree.

Contact us at letters@time.com.

Read More From TIME

Related Stories

EDIT POST