KFC Plans to Roll Out Edible Coffee Cups in the U.K.

KFC is planning to serve its customers coffee in a cup they can eat.

The fast food chain will soon debut edible cups at all its U.K. franchises, the New York Times reported.

The cups will be made from wafers lined with heat-resistant white chocolate and wrapped in sugar paper, and will be introduced to KFC along with Starbucks brand Seattle’s Best Coffee.

“This type of edible packaging is definitely aligned with the global consumer mind-set in terms of sustainability and simplifying their life,” Shilpa Rosenberry, a senior director for global consumer strategy at consulting firm Daymon Worldwide, told the Times.

[NYT]