Any trip down the yogurt aisle makes it all too clear—yogurt is having a moment. Greek yogurt alone soared from 4% of the U.S. yogurt market in 2008 to 52% in 2014. But Greek isn’t the only yogurt game globally. A new report reveals that how (and when) people like their yogurt varies greatly from country to country.
To assess yogurt preferences, DSM Food Specialties, a global manufacturer of food enzymes and ingredients, surveyed 6,000 men and women in six major markets: Brazil, China, France, Poland, Turkey and the United States. More than 53% of people surveyed report eating more yogurt than they did three years ago, even in countries with a robust history of yogurt consumption.
Here’s how people around the world like their yogurt:
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In China, people prefer to drink their yogurt; only 11% eat it by spoon. 54% prefer a probiotic variety, much more than the other markets. A full 83% of surveyed Chinese reported actively looking for probiotics in yogurt, compared to 50% or less in other countries—most choose it for its gastrointestinal benefits. (Not all yogurts contain added probiotics, but it’s a growing trend.) The growth of yogurt popularity in China is somewhat surprising, given the high rate of lactose intolerance in the population—though the survey does show that 60% of Chinese men and women believe lactose-free yogurt is healthier than other yogurt.