As more of the world turns to coffee, demand for the beverage will increase by nearly 25% over the coming five years, according to the International Coffee Organization (ICO).
“Consumption is increasing as societies in India, China and Latin America continue to be Westernized,” the ICO’s executive director Roberio Silva told the Wall Street Journal.
Currently, consumer intake of coffee stands at 141.6 million bags of beans; but by 2020, coffee demand is slated to rise to 175.8 million bags (each weighs approximately 132 lb.).
The high demand coincides with a period of tight coffee supplies globally and currency fluctuations in Brazil. Last year’s high prices were partly precipitated by a drought in the South American nation, currently the world’s largest coffee grower.
Global coffee production has been cut by 5.7 million bags this crop year because of the Brazilian drought, bad weather and a Central American plant fungus.
Other coffee growers like Vietnam, India and Indonesia are not expected to produce enough coffee to ensure a market stabilization next year.
[WSJ]
More Must-Reads from TIME
- How Donald Trump Won
- The Best Inventions of 2024
- Why Sleep Is the Key to Living Longer
- Robert Zemeckis Just Wants to Move You
- How to Break 8 Toxic Communication Habits
- Nicola Coughlan Bet on Herself—And Won
- Why Vinegar Is So Good for You
- Meet TIME's Newest Class of Next Generation Leaders
Contact us at letters@time.com