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This Is Why Taylor Swift’s Album Isn’t on Spotify

3 minute read

It feels like Taylor Swift has been everywhere lately—mentoring would-be stars on The Voice, performing “Welcome to New York” atop one of the city’s skyscrapers, joining New York City’s tourism department. One place she’s not, though, is Spotify, one of the world’s most popular streaming services.

Swift’s new pop album, 1989, debuted in stores and on iTunes on Monday, but it’s nowhere to be seen on Spotify or other streaming services like Pandora. The album is widely expected to be the best-selling release of the year, so its absence from the online services is notable.

But it shouldn’t come as a surprise to anyone that Swift maintains tight control over how fans access her music. The singer kept her last album, Red, off Spotify when it dropped in 2012. And in a Wall Street Journal op-ed earlier this year, Swift lumped streaming in with file sharing and piracy as reasons that album sales have shrunk dramatically over the last decade and a half.

“It’s my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album’s price point is,” Swift wrote. “I hope they don’t underestimate themselves or undervalue their art.”

Digital album sales, which were supposed to be the life raft that saved the flailing music industry after the Napster era, declined nearly 12% in the first half of 2014. Some people like Swift have blamed the decline on streaming services, which jumped 42% in usage during the same period. Artists make considerably less money when a fan listens to a track on Spotify rather than buying a track outright, but the streaming service says that as it achieves scale it will be able to pay artists even more than they’re able to earn selling discrete units.

Other big-name artists have recently followed Swift’s lead. Beyonce’s surprise December album still isn’t available on Spotify, while Coldplay’s 2014 release Ghost Stories arrived on the streaming service four months after the physical version debuted. The Black Keys, who have long opposed Spotify’s model, have also kept their latest LP off the service.

For its part, Spotify says it wants to bring 1989 to its users, and the company did eventually manage to get Red up and streaming. “There are over 40 million music fans on Spotify and Taylor Swift has nearly 2 million active followers on the service who will be disappointed by this decision,” Spotify spokesman Graham James said in an email. “We are working to bring this album to fans on Spotify as soon as possible.”

As consumer habits shift and streaming becomes more popular, artists will likely face more pressure to release their albums online immediately. But with 1989’s first-week sales estimated at 900,000 units, it’s hard to argue that Swift is behind the times. “Music is art, and art is important and rare,” she wrote in the Journal. “Important, rare things are valuable. Valuable things should be paid for.”

PHOTOS: See Taylor Swift Over the Years

2006 CMT Music Awards - Arrivals
Taylor Swift arrives at the 2006 CMT Music Awards at the Curb Event Center at Belmont University in Nashville, Tennessee.John Shearer—WireImage/Getty Images
2007 CMT Music Awards - Red Carpet
Taylor Swift arrives at the 2007 CMT Music Awards.Kevin Mazur—WireImage/Getty Images
42nd Annual Academy Of Country Music Awards - Show
Taylor Swift performs during the 42nd Annual Academy Of Country Music Awards held at the MGM Grand Garden Arena in Las Vegas, Nevada in 2007.Ethan Miller—Getty Images
2008 ACM New Artists Party For A Cause
Taylor Swift performs during the Academy of Country Music New Artists' Party for a Cause show at the MGM Grand Hotel/Casino in Las Vegas, Nevada in 2008.Ethan Miller—Getty Images
Taylor Swift and Michelle Williams Visit MTV's "TRL" - June 16, 2008
Taylor Swift performs live on MTV's "TRL" at the MTV Studios in Times Square in New York City in 2008.Gary Gershoff—WireImage/Getty Images
The 42nd Annual CMA Awards - Arrivals
Taylor Swift attends the 42nd Annual CMA Awards at the Sommet Center in Nashville, Tennessee in 2008.Ed Rode—WireImage/Getty Images
CNN Heroes "An All-Star Tribute" 2008
Singer Taylor Swift arrives at CNN Heroes: An All-Star Tribute at the Kodak Theatre in Hollywood, California in 2008.Jon Kopaloff—FilmMagic/Getty Images
Saturday Night Live
Taylor Swift performs on Saturday Night Live in 2009.NBC/Getty Images
The Brit Awards 2009 - Arrivals
Taylor Swift arrives at the Brit Awards 2009 at Earls Court in London, England.Gareth Cattermole—Getty Images
44th Annual Academy Of Country Music Awards All-Star Jam
Taylor Swift performs during the 44th annual Academy of Country Music Awards All-Star Jam at the MGM Grand Hotel/Casino in Las Vegas, Nevada in 2009.Ethan Miller—Getty Images
Taylor Swift in Concert
Taylor Swift performs at Madison Square Garden in New York City in 2009.Theo Wargo—WireImage/Getty Images
2009 MTV Video Music Awards - Arrivals
Taylor Swift arrives to the 2009 MTV Video Music Awards at Radio City Music Hall in New York City. Stephen Lovekin—FilmMagic/Getty Images
The 43rd Annual CMA Awards - Show
Taylor Swift performs at the 43rd Annual CMA Awards from the Sommet Center in Nashville, Tennessee in 2009.Katherine Bomboy—Getty Images
The 52nd Annual GRAMMY Awards - Show
Taylor Swift performs onstage at the 52nd Annual Grammy Awards held at Staples Center in Los Angeles, California in 2010.Michael Caulfield—WireImage/Getty Images
Taylor Swift drops one of her awards dur
Taylor Swift drops one of her awards during the 52nd annual Grammy Awards in Los Angeles, California in 2010.Valerie Macon—AFP/Getty Images
Taylor Swift 13 hours on the 13th. & some songs
Taylor Swift performs at the CMA Music Festival in Nashville, Tennessee in 2010.Rick Diamond—Getty Images
Grand Ole Opry 85th Birthday Bash
Taylor Swift performs during the Grand Ole Opry 85th birthday bash at the Grand Ole Opry House in Nashville, Tennessee in 2010.Tony R. Phipps—Getty Images
44th Annual CMA Awards - Show
Taylor Swift performs "Back to December" at the 44th Annual CMA Awards at the Bridgestone Arena in Nashville, Tennessee in 2010.Rick Diamond—Getty Images
taylor Swift attends the 'Alexander McQu
Taylor Swift attends the 'Alexander McQueen: Savage Beauty' Costume Institute Gala at The Metropolitan Museum of Art in 2011.TIMOTHY A. CLARY—AFP/Getty Images
2012 MTV Video Music Awards - Show
Taylor Swift performs at the 2012 MTV Video Music Awards at Staples Center in Los Angeles, California.Jason LaVeris—FilmMagic/Getty Images
BBC Radio 1 Teen Awards - Show
Taylor Swift performs at the Radio One Teen Awards at Wembley Arena in London, England in 2012.Mike Marsland—WireImage/Getty Images
BBC Radio 1 Teen Awards - Show
Taylor Swift performs at the Radio One Teen Awards at Wembley Arena in London, England in 2012.Mike Marsland—WireImage/Getty Images
Taylor Swift Switches On Westfield London Christmas Lights
Taylor Swift switches on the Christmas lights and performs for fans and shoppers at Westfield London in London, England in 2012.Mike Marsland—WireImage/Getty Images
26th Annual ARIA Awards 2012 - Arrivals
Taylor Swift arrives at the 26th Annual ARIA Awards 2012 at the Sydney Entertainment Centre in Sydney, Australia. Don Arnold—WireImage/Getty Images
26th Annual ARIA Awards 2012 - Show
Taylor Swift performs on stage during the 26th Annual ARIA Awards 2012 at the Sydney Entertainment Centre in Sydney, Australia.Brendon Thorne—Getty Images
KIIS FM's Jingle Ball 2012 - Night 1 - Show
Taylor Swift performs during night 1 of the 2012 KIIS FM Jingle Ball at Nokia Theatre LA Live in Los Angeles, California.C Flanigan—FilmMagic/Getty Images
Taylor Swift At Gillette Stadium
Taylor Swift in concert at Gillette Stadium in Foxborough, Massachusetts in 2013.Barry Chin—Boston Globe/Getty Images
2013 Victoria's Secret Fashion Show - Show
Taylor Swift performs while Candice Swanepoel walks the runway at the 2013 Victoria's Secret Fashion Show at the Lexington Avenue Armory in New York City.Jamie McCarthy—Getty Images
Taylor Swift Lives In Shanghai
Taylor Swift performs at the Mercedes-Benz Arena on May 30, 2014 in Shanghai, China.ChinaFotoPress/Getty Images
2014 American Music Awards - Show
Taylor Swift performs onstage during the 2014 American Music Awards held at Nokia Theatre L.A. Live on Nov. 23, 2014 in Los Angeles, Ca.Michael Tran—FilmMagic/Getty Images
2014 American Music Awards - Roaming Show
Taylor Swift performs at the 2014 American Music Awards at Nokia Theatre L.A. Live on Nov. 23, 2014 in Los Angeles, Ca.Christopher Polk—Getty Images
The Voice - Season 7
Taylor Swift performs on The Voice in 2014.NBC/Getty Images
2014 Victoria's Secret Fashion Show - Show
Taylor Swift performs during the 2014 Victoria's Secret Fashion Show at Earl's Court exhibition centre on Dec. 2, 2014 in London, England.Dimitrios Kambouris—Getty Images for Victoria's Secr
KIIS FM's Jingle Ball 2014  Powered by LINE  - Show
Taylor Swift performs onstage during KIIS FM's Jingle Ball 2014 at Staples Center on December 5, 2014 in Los Angeles, Ca.Christopher Polk—Getty Images

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