--- title: Taylor Swift is New York City's new welcome ambassador for tourism description: "Welcome to New York" is not just a song title canonical: https://time.com/3541344/taylor-swift-nyc-ambassador-tourism/ author: Eliza Berman article:opinion: false article:content_tier: free article:published_time: 2014-10-27T15:54:20.000Z article:modified_time: 2026-04-13T07:14:05.287Z og:title: Taylor Swift Is NYC's Newest Tourism Ambassador og:description: "Welcome to New York" is not just a song title og:url: https://time.com/3541344/taylor-swift-nyc-ambassador-tourism/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9dc8b7c4551be15e/698762ea524fc0860ddea144/taylor-swift-nyc-tourism.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3192 og:image:height: 1796 og:image:alt: BuzzFoto Celebrity Sightings In New York -May 23, 2014 og:type: article twitter:card: summary_large_image twitter:title: Taylor Swift Is NYC's Newest Tourism Ambassador twitter:description: "Welcome to New York" is not just a song title twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9dc8b7c4551be15e/698762ea524fc0860ddea144/taylor-swift-nyc-tourism.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Taylor Swift Is NYC's Newest Tourism Ambassador > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Oct 27, 2014 3:54 PM UTC  Taylor Swift on May 23, 2014 in New York City. Taylor Swift on May 23, 2014 in New York City. Josiah Kamau—BuzzFoto/FilmMagic/Getty Images  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Oct 27, 2014 3:54 PM UTC She may hail from Pennsylvania and draw the strongest associations with Nashville, but Taylor Swift is New York City’s newest ambassador for tourism. NYC & Company, the city’s official marketing and tourism organization, announced Swift’s new role this morning, launching a series of [promotional videos](http://www.nycandcompany.org/communications/nyc-company-announces-taylor-swift-as-new-york-citys-global-welcome-ambassa) in which the singer defines essential New York vocabulary — such as “stoop” and “bodega” — and explains her connection to the city. > [](https://twitter.com/nycgo/status/526714641175834624) “New York kind of pulled me here like a magnet,” she says. “I was intimidated by the fact that it was bright and bold and loud. And now I know that I should run towards things like that.” Swift says the city was integral to the development of her new album, _1989_, inspiring her songwriting and providing the backdrop for a period in her life characterized by possibility and excitement. If the album’s first track, “Welcome to New York,” wasn’t written in anticipation of this new gig, it certainly sounds like it could have been. As Swift herself sings, “Haters gonna hate,” and the response to her ambassadorship for a city she’s barely lived in has been mixed. Swift moved to New York only recently, and she splits her time between Manhattan, Beverly Hills and Nashville. New Yorkers are notoriously stingy in awarding the label “New Yorker” to anyone who wasn’t born and raised among them, and Swift’s recent arrival gives her more in common with the tourists she’s attempting to attract than the residents of the city itself. So no, she’s by no means a logical choice, if we’re basing logic on street cred alone. There are countless entertainers with strong ties to the city who might have better appeased New Yorkers (see Jay-Z and Alicia Keys, whose New York-themed anthem is among the most beloved in years). But that’s just it: NYC & Co. is not looking to appease the people who already live here. They’re looking to draw the people who don’t — 55 million each year, to be precise. And besides, New York is a city of immigrants and transplants, made interesting by its intermingling of newcomers and originals. NYC & Company’s [press release](http://www.nycandcompany.org/communications/nyc-company-announces-taylor-swift-as-new-york-citys-global-welcome-ambassa) makes ample use of the word “welcoming,” a preemptive retort to those who would be anything less than hospitable to one of its newer residents. As Swift sings in “Welcome to New York,” “Like any real love, it’s ever-changing.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3541344/taylor-swift-nyc-ambassador-tourism/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3541344/taylor-swift-nyc-ambassador-tourism/"},"headline":"Taylor Swift Is NYC's Newest Tourism Ambassador","datePublished":"2014-10-27T15:54:20.000Z","dateModified":"2026-04-13T07:14:05.287Z","description":"\"Welcome to New York\" is not just a song title","url":"https://time.com/3541344/taylor-swift-nyc-ambassador-tourism/","keywords":["Newsfeed","Music","New York","New York City","Taylor Swift","Tourism","pop music"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9dc8b7c4551be15e/698762ea524fc0860ddea144/taylor-swift-nyc-tourism.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliza Berman","jobTitle":"Berman is a senior editor at TIME.","url":"https://time.com/author/eliza-berman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9dc8b7c4551be15e/698762ea524fc0860ddea144/taylor-swift-nyc-tourism.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"BuzzFoto Celebrity Sightings In New York -May 23, 2014","caption":"BuzzFoto Celebrity Sightings In New York -May 23, 2014","creditText":"Josiah Kamau—BuzzFoto/FilmMagic/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3541344/taylor-swift-nyc-ambassador-tourism/","name":"Taylor Swift Is NYC's Newest Tourism Ambassador"}}]}] ```