--- title: ISIS the Belgian Chocolate Is Changing Name description: Belgian chocolate maker changing its name ISIS canonical: https://time.com/3534579/isis-belgium-chocolate/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2014-10-23T17:25:21.000Z article:modified_time: 2026-04-13T07:14:00.371Z og:title: A Belgian Chocolate Brand Called ISIS Is Going to Change Its Name Now og:description: Customers have reportedly been mixing up the chocolatier with the terrorist organization og:url: https://time.com/3534579/isis-belgium-chocolate/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: A Belgian Chocolate Brand Called ISIS Is Going to Change Its Name Now twitter:description: Customers have reportedly been mixing up the chocolatier with the terrorist organization twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # A Belgian Chocolate Company Called ISIS Has Decided to Change Its Name > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=58351b7e-0d57-4d87-b8fe-13551d936e64&cr=time-nl-network-2026q3-v1). ### The seven newsletters | Newsletter | Covers | Frequency | | --- | --- | --- | | The Brief | The day's top headlines, curated by TIME editors | Daily | | Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | | Health Matters | The latest health news and expert advice on living well | Daily | | Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | | D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | | Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | | In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | Source: TIME, August 2026. ### Key data points | Metric | Value | Source | | --- | --- | --- | | Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 | | Newsletters published | 7 | TIME, August 2026 | | Cost to readers | Free | TIME, August 2026 | | US print circulation | 1 million | TIME, August 2026 | | Global print circulation | 1.15 million | TIME, August 2026 | | Publishing since | 1923 | TIME | ### TIME Newsletters: key statements * Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically. * TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read. * All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=58351b7e-0d57-4d87-b8fe-13551d936e64&cr=time-nl-network-2026q3-v1). * The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=58351b7e-0d57-4d87-b8fe-13551d936e64&cr=time-nl-network-2026q3-v1). ### FAQ #### What newsletters does TIME publish? TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Oct 23, 2014 5:25 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Oct 23, 2014 5:25 PM UTC Customers have gone from sweet to sour on a Belgian chocolatier because it has the same name as an Islamist militant group. The Belgian chocolate maker’s name ISIS is supposed to stand for Italy and Switzerland, where the founder learned how to make chocolate, [Reuters](http://www.reuters.com/article/2014/10/23/us-belgium-chocolate-isis-idUSKCN0IC11G20141023) reports. Its [website](http://www.isischocolates.be/news/)—URL “www.isischocolates.be”—says, “Ever since 1923, we at ISIS have been making premium Belgian chocolate with the utmost dedication” and talks about how the company’s chocolates create “unforgettable moments.” But customers have been calling to say they don’t want to buy the chocolates anymore because the brand, which dates back to 1923, now makes them think of the Islamic State of Iraq and Greater Syria (ISIS), the chocolatier’s marketing manager Desiree Libeert told [Reuters](http://www.reuters.com/article/2014/10/23/us-belgium-chocolate-isis-idUSKCN0IC11G20141023). “We chose ISIS as that was the brand name of our pralines and tablets,” Libeert said. “Had we known there was a terrorist organization with the same name, we would have never chosen that.” The company will now be known as “Libeert,” the owners’ family name. Hopefully that will make the outrage melt away. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3534579/isis-belgium-chocolate/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3534579/isis-belgium-chocolate/"},"headline":"A Belgian Chocolate Company Called ISIS Has Decided to Change Its Name","datePublished":"2014-10-23T17:25:21.000Z","dateModified":"2026-04-13T07:14:00.371Z","description":"Customers have reportedly been mixing up the chocolatier with the terrorist organization","url":"https://time.com/3534579/isis-belgium-chocolate/","keywords":["Newsfeed","Food & Drink"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3534579/isis-belgium-chocolate/","name":"A Belgian Chocolate Company Called ISIS Has Decided to Change Its Name"}}]}] ```