U.S. zip codes were designed in 1963 to tell USPS how to sort your mail — but now they might tell others how you live your life.
Software company Esri’s Tapestry Segmentation project has combined U.S. Census demographic data with marketing data to offer a picture how we live — whether you’re spending Saturdays in line for the opera or for government assistance, or if you’re getting takeout from Chick-fil-A or Whole Foods.
All you have to do is enter your zip code to receive your postal code horoscope. You can also look up zip codes of places you’d like to visit, relocate or expand your business. In an age of big data, there’s seemingly no end to what the boundless flows of information can tell us — everything from who we want to sleep with to when we’ll discover alien life.
Here’s what Esri has to say about a few places in America:
In 89412, the zip code of a rural Nevada town that’s so isolated it’s the farthest point in the continental U.S. from a McDonald’s:
In 33109, America’s richest zip code of Fisher Island, Fla., where the median income is over $1 million:
In 48503, the zip code of Flint, Mich., the U.S. city with the highest murder rate:
In 99723, the zip code of Barrow, Alaska, the northernmost city in the U.S. that’s farther north than the Arctic Circle:
Click here to learn more about where you live.
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