Have you ever watched a movie about aliens invading planet Earth and wondered how you would fare? A new ad from Pepsi Max gave unsuspecting commuters a momentary glimpse of a dystopian future to enliven their morning routine.
As part of their “Unbelievable” campaign, Pepsi Max took over a bus shelter and secretly installed technology that gave anyone waiting for the bus serious cause for alarm. Think: Alien invasion, fiery comets heading towards town, tigers on the loose and rampaging robots all realistically superimposed over New Oxford street station.
The results are simultaneously funny and frightening and a good reminder to never ever look up from your phone during your commute.
MORE: Watch the Surprising TV Ad That Got Nissan Into Major Trouble
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- The Revolution of Yulia Navalnaya
- 6 Compliments That Land Every Time
- What's the Deal With the Bitcoin Halving?
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com